This document provides 11 tips for gaining subscribers to a blog: 1) Display a clear subscription button, 2) Make content easy to share on social media, 3) Interview influencers and turn them into blog posts, 4) Ask for feedback from readers, 5) Engage in discussions on relevant forums, 6) Publish regular optimized articles, 7) Post articles on other sites and link back to the blog, 8) Use paid advertising like PPC, 9) Employ search engine optimization techniques, 10) Write catchy headlines that attract readers, and 11) Redirect commenters to a subscription page. The overall message is that growing a subscriber base is critical to a successful blog.
2. A SUBSCRIBER
•A PERSON WHO GETS NEWSLETTERS,
PROMOTION EMAILS FROM YOU. IT IS A
VISITOR WHO WANTS TO STAY INVOLVED
AND FIND YOUR BLOG INTERESTING AND
USEFUL.
3. 1. CLEARLY DISPLAY THE SUBSCRIPTION
BUTTON/EMAIL/FORM
• DISPLAY A CLEAR CALL-TO-ACTION
MODULE TO SUBSCRIBE,
• PUT IT RIGHT IN THEIR FACE, AND MAKE IT
STAND OUT.
4. 2. MAKE IT EASY TO SHARE WITHIN YOUR
CONTENT.
• ANOTHER INDIRECT WAY OF INCREASING SUBSCRIBERS IS TO MAKE SOCIAL
SHARING OF YOUR BLOG CONTENT AS SIMPLE AS POSSIBLE.
• ADDING A BUTTON TO SOCIAL NETWORKS TO EACH BLOG POST YOU PUBLISHING,
SO THAT YOUR READERS CAN EASILY PROMOTE YOUR BLOG CONTENT TO THEIR
NETWORKS AND TO EXPAND THE SCOPE OF YOUR BLOG BEYOND YOUR CURRENT
FANS, FOLLOWERS AND SUBSCRIBERS.
5. 3. HOW TO GAIN SUBSCRIBERS VIA AN
INTERVIEW WITH AND INFLUENCER.
•INVITE AN EXPERT IN THE AREA OF YOUR BLOG SPECIALIZATION, SOMEONE
WHO IS CREDIBLE AND HAS PROFESSIONAL KNOWLEDGE. THIS PERSON
NEEDS
TO BE RECOGNIZABLE.
•INTERVIEWS CAN BE TURNED
INTO UNIQUE BLOG POSTS.
6. 4. ASK FOR FEEDBACK!
•PEOPLE LIKE TO HELP, ESPECIALLY WHEN IT DOES
NOT COST ANYTHING.
•OR IF THEY SAW ANY BUG. ASK THEM KINDLY TO
SHARE THEIR IMPRESSIONS VIA COMMENTS OR
EMAIL.
7. 5. COMMUNICATE ON THEMATIC BLOGS
AND FORUMS.
•GO TO DIFFERENT FORUMS
•GET INVOLVED INTO DISCUSSION.
•GAIN CREDITS OF TRUST BY PROVING YOU HAVE
ENOUGH KNOWLEDGE AND EXPERIENCE IN
A GIVEN FIELD
8. 6. A REGULAR OPTIMIZED ARTICLE ON A
BLOG.
•FIRST, YOU NEED TO GIVE YOUR
SUBSCRIBERS USEFUL AND INTERESTING
INTERESTING MATERIALS.
•SUBSCRIBERS CANNOT FORGET THAT YOU
ARE.
9. 7. ARTICLE MARKETING ON OTHER SITES.
• POST YOUR ARTICLE ON OTHERS
WEBSITES, ADD THE LINK TO YOUR
BLOG:
• INVOLVE IN DISCUSSIONS AND
MENTION YOUR BLOG POST IN:
10. 8. CONTEXTUAL ADVERTISING
•PUT SOME PAID MARKETING MUSCLE BEHIND YOUR SUBSCRIBER PUSH.
•USE PPC TO DIRECT TRAFFIC TO YOUR DEDICATED BLOG SUBSCRIBER
LANDING PAGE, OR LEVERAGE FACEBOOK SPONSORED STORIES TO DRIVE
TRAFFIC TO THE SUBSCRIBER TAB YOU CREATED
11. 9. USE SEO
SEO OR SEARCH ENGINE OPTIMIZATION
•THE NAME GIVEN TO ANY ACTIVITY THAT ATTEMPTS TO IMPROVE
RANKINGS.
•IN SEARCH RESULTS GOOGLE DISPLAYS LINKS TO PAGES IT
AUTHORITATIVE. AUTHORITY IS MOSTLY MEASURED BY ANALYZING
QUALITY OF LINKS FROM OTHER WEB PAGES.
12. 10. WRITE CATCHY HEADLINES AND BLOG
TITLES YOUR READERS CAN'T RESIST
• FOCUS ATTENTION.
• MAKE A PERSON READ IT!
• BE NEEDED, LIKE A SOLUTION THEY WERE LOOKING FOR SO LONG!
• BE CREATIVE
"CUSTOMERS MAY FORGET WHAT YOU SAID
BUT THEY'LL NEVER FORGET HOW YOU MADE THEM FEEL. "
13. 11. TRY REDIRECTING COMMENTS
•WHEN SOMEONE LEAVES AN ANONYMOUS COMMENT ON YOUR PAGE,THEY
WILL GET REDIRECTED TO A PAGE THAT THANKS THEM FOR THEIR
INTERACTION AND SHOWS THEM THE SUBSCRIPTION FORM AND MORE
LINKS FOR USEFUL CONTENT.
14. FINAL WORDS
•BUT ONE THING NEVER CHANGES - YOU NEED SUBSCRIBERS!
•HAVING A GROWING LIST OF SUBSCRIBERS IS ONE OF THE MOST
A SUCCESSFUL BLOG.
TRY AT LEAST 3 TIPS WHICH YOU PREFER THE MOST.
AND WATCH HOW YOUR NETWORK GROWS!