2. KEY TAKEAWAYS
1. New consumer behaviours force organizations to change
2. Mature organizations are not designed for change
3. Digital collaboration is required on enterprise scale for
digital transformation to be possible
4. A fast and creative process for learning is key for survival
5. A collaborative culture and platform is the foundation
7. How long do I
have to wait in
this phone cue?
What will it
cost me?
What street
address is this?
Will they accept
card or cash only?
Will there be a
car available? When will the
taxi arrive?
Who will be
driving?
9. VALUE CREATION
EFFICIENCY
EXTERNAL FOCUSINTERNAL FOCUS
Replace human agents
with system ordering taxi
Select your car
Show driver ratings
Transparent price
Pay automatically
The driver will find you
Tighten the
schedule for drivers
Increase prices
Hire lower paid and
less skilled drivers
10. Emerging
Technologies
NEW WAYS TO CREATE VALUE
Disruptive
innovations
and business
models
IoT
Mobile
Social
Big data
AI
VR/ARCloud
Wearables
Circular economy
Digital lifestyle
Sharing economy
3D printing
Servicification
Major
Trends
A PERFECT STORM IS COMING
The long tail
Digital
co-creation
Platforms
11. THE FOUNDATION IS SHAKING
Growth
Existing Value Proposition & Offering
Efficiency
Business ModelNew or changed behaviors
and expectations
New technologies and
ways to create value
Change Change
13. Conversion of text, pictures, or sound into a digital form
that can be processed by a computer.
PHASE 1 OF THE COMPUTER AGE:
DIGITIZATION
14. How can we use information technology to produce the
same output in a faster and more cost-efficient way?
OUTPUT
ACTIVITY ACTIVITY ACTIVITY ACTIVITY
PHASE 2 OF THE COMPUTER AGE:
BUSINESS DEVELOPMENT WITH IT
15. How can we create more/new value and better experiences for
people by exploring digital opportunities, thinking digital first?
VALUE
VALUE
CREATION
MODELS
EMERGING
TECHNOLOGIES
CREATIVELY
IDENTIFY AND EXPLORE
PROBLEMS &
OPPORTUNITIES
BEHAVIORS
PATTERNS
PHASE 3 OF THE COMPUTER AGE (WHERE ORGANIZATIONS NEED TO BE NOW):
DIGITALIZATION
18. Bias towards
creativity
Balance creativity
and efficiency
Focus on efficiency
As organizations mature over time
Adapted from ”Making Innovation Work”
Challenge for mature companiesChallenge for startups
A KEY CHALLENGE FOR ORGANIZATIONS
21. VALUE CREATION
EFFICIENCY
EXTERNAL FOCUSINTERNAL FOCUS
DIGITAL TRANSFORMATION IS NEEDED
Current state
Digitally
transformed
organization
More productive,
innovative, scalable,
responsive and
agile...ready for
constant change
Digital
transformation
guided by a
digitalization
strategy
25. CLOSE TO
CUSTOMERS
STRONG
NETWORKS
DARE TO TRY
NEW THINGS
HIGH
ENGAGEMENT
Photo credit: Bethany Legg
But most importantly,
people collaborate spontaneously!
SO WHY ARE SMALL COMPANIES MORE INNOVATIVE?
26. Use products
and services
Data &
feedback
Create
insights
Innovate
offering
COLLABORATION GETS
THE INNOVATION LOOP WORKING!
CUSTOMER EXPERIENCE COLLABORATION
VALUE
CREATION
33. Do you want to try
a new way to
collaborate?
Sorry, no time! I
need to deal with
my email inbox!
YET WE’RE WORKING LIKE IT’S 1995
34. Idea or
problem
Prototype
Data and
feedback
Learn,
adjust or
pivot
Research,
design and
build
Test and measure
in reality
Customers
“The only sustainable competitive advantage is an organization's ability to
learn faster than the competition”
- Peter M. Senge
41. BUILD A CULTURE OF COLLABORATION
ConversationTransparency
Openness Recognition
Participation
Source: Oscar Berg, SuperPowering People, Unicorn Titans, 2017
42. WITH A DIGITAL PLATFORM TO SUPPORT IT
PRAISING
COMMENTING
AUTHORING
RATING
JOINING
SHARING
LINKING
TAGGING
FOLLOWING
CONNECTING
ConversationTransparency
Openness Recognition
Participation
Source: Oscar Berg, SuperPowering People, Unicorn Titans, 2017