- Greater Atlanta Area, United States
- Work President at Sparks Grove, a Division of North Highland
- Industry Advertising / Marketing / PR
- About After almost 20 years in the marketing services industry, I have gained an appreciation for both the art and the science of brand relationships, communications frameworks and platform integration. The effective collaboration of this art and science is being challenged every day by the hyper-evolution of our constituents’ participation model. If we are to be successful, we must be agile and iterative. • Brands’ constituents are not living in a “digital world” but, rather, participating in a “networked reality” - understanding the network and a brand’s role in it is critical • How we work is a critical function to the way we think – consider your collaboration model • Da
-
Home
