How To Market A Brand On Instagram?

1. How To Market A Brand On
Instagram?
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2. How To Market
A Brand On
Instagram?:
Just like all the other social media platforms, when
you want to market your business on Instagram, you
can split your strategies into two categories.

3. •Paid strategies (influencer marketing)
•Unpaid strategies (creating organic content that
can increase your user engagement)

5. Ramp Up Your
Content
Production:
There’s no shortage of Instagram content you can
publish to fill up your feed. Customer photos. Memes.
Bite-sized videos. And that doesn’t even scratch the
surface of what’s available to you.

6. To figure out what performs the best among your
audience, you’re going to need to experiment.
That means ramping up your content production
and posting more frequently.
Publishing to Instagram at least once a day is
within the platform’s best practices. Heck, major
brands like TopShop and H&M post up to three
times per day (if not more often).

7. Publishing a photo every once in a while isn’t
going to cut it if you want to stay fresh in your
followers’ feeds.
And speaking of which, that’s also why Instagram
Stories are so valuable. Off-the-cuff content via
Stories essentially allows you to “skip the line” and
appear front-and-center in people’s feeds.

9. Cross-promote your
Instagram posts across
other networks:
The effort it takes to snag the perfect snapshot and
craft a clever caption isn’t something that should go to
waste. Cross-posting your content to other social
platforms is a no-brainer to get even more of an ROI
out of your Instagram presence.

10. Although cross-promotion is a smart move, bear in
mind that each social platform has its own best
practices.
For example, Instagram tends to go heavier on the
hashtags while you might want to craft a slightly
different description for images posted to Facebook.

11. Experiment with
branded and industry
hashtags:
Brands both big and small should create a hashtag to
encourage sharing and promotion on behalf of their
followers. Doing so doesn’t have to be rocket science,
either.

12. For example, Ernie Ball displays their
#iplayslinky and #colorsofrocknroll hashtags
loud and clear in their bio.
In turn, they use the tag to promote their own
posts in addition to thousands of loyal fans
promoting the brand organically.