Social Media
for Startups
Amrita Chandra | Communitech Workshop | September 2013
My story starts
in a tiny gallery
in Toronto…
What we will cover
today
1:05-1:15 Some Inspiration
1:15-1:35 Exercise 1: Content Planning
1:35-1:45 Avoiding the Social M...
Cloud Backup
company Asigra
uses social
media to
champion
backup heroes
In less than 2
years, Buffer’s
blog reached
700,000
readers per
month
BRIKA’s visual
content makes
Pinterest a
great channel
for showing
what’s popular
Pressly got their
content in front
of >100,000
readers through
guest blogging
Manning
Canning shares
recipes of
mouth-watering
preserves,
Tweets
locations of
upcoming
farmer’s market
stalls
LookBookHQ uses their product to create
LookBooks on newsworthy topics. They have built
relationships with leading content...
Don’t have a
product in
market yet?
Start building an
audience
through your
blog & outreach
to others in your
industry
What do they have in common?
They know who they are (and what they stand for)
They know their target customer well
They wo...
What situation(s)
are moving her
towards switching
to your product?
What current
habits are holding
her back from
switchin...
Your startup makes a wristband
that tracks a person’s physical
activity.
It’s targeted at affluent men &
women 30-50 who a...
Be prepared
for negative
feedback.
Hint:
Don’t call your
customers trash.
Oops!
You might want to rethink that auto-Tweet
Zzzzz….
Doesn’t know this
kind of product
exists
Knows this
category exists,
not actively
looking
Actively looking
for something l...
Your customers’ goals Your content Format & channelYour area of expertise
Startup marketing
How to create
awareness on a s...
So… how do you know if all
this social media activity is
working???
How many are
interacting with
it?
Seeing
Interacting
Converting
What is their perception of you?
Cisco’s
measurement grid
is great but may
be overkill for
startups;
Choose the
handful of metrics
that really matter
for y...
If you only remember 3 things from today:
Know what you stand for (& show some personality!)
Know your customer really wel...
Thank youfor
Open Q&A
Amrita Chandra | @amritachandra
Social media for startups
Social media for startups
Social media for startups
Social media for startups
Social media for startups
Social media for startups
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A workshop for startups who want to use social media.

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  • Our approach:Find out what our customers like about usFocus on our strengths and areas where we can realistically outcompete against Audible
  • Social media for startups

    1. 1. Social Media for Startups Amrita Chandra | Communitech Workshop | September 2013
    2. 2. My story starts in a tiny gallery in Toronto…
    3. 3. What we will cover today 1:05-1:15 Some Inspiration 1:15-1:35 Exercise 1: Content Planning 1:35-1:45 Avoiding the Social Media Wall of Shame 1:45-2:15 Exercise 2: Social Media for Your Startup 2:15-2:30 Q&A
    4. 4. Cloud Backup company Asigra uses social media to champion backup heroes
    5. 5. In less than 2 years, Buffer’s blog reached 700,000 readers per month
    6. 6. BRIKA’s visual content makes Pinterest a great channel for showing what’s popular
    7. 7. Pressly got their content in front of >100,000 readers through guest blogging
    8. 8. Manning Canning shares recipes of mouth-watering preserves, Tweets locations of upcoming farmer’s market stalls
    9. 9. LookBookHQ uses their product to create LookBooks on newsworthy topics. They have built relationships with leading content marketers (their target audience) who have in turn featured LookBookHQ in their own content. LookBookHQ has gone from launch to landing major enterprise
    10. 10. Don’t have a product in market yet? Start building an audience through your blog & outreach to others in your industry
    11. 11. What do they have in common? They know who they are (and what they stand for) They know their target customer well They work with what they have They show some personality They engage on and outside their own platforms They have something valuable to share They help their customers be amazing
    12. 12. What situation(s) are moving her towards switching to your product? What current habits are holding her back from switching to your product? What anxieties does she have about your product? What about your product is attracting her? Four Forces Framework developed by: Bob Moesta, The ReWired Group CurrentSituation NewProduct
    13. 13. Your startup makes a wristband that tracks a person’s physical activity. It’s targeted at affluent men & women 30-50 who are trying to get back into shape. Instructions: Pair up with a neighbour and come up: • A list of 3 goals your customer is trying to achieve • A list of 3 types of content (any format) that can help your target customer achieve their goals Image credit: Flickr Creative CommonsUserDieselDemon
    14. 14. Be prepared for negative feedback. Hint: Don’t call your customers trash.
    15. 15. Oops! You might want to rethink that auto-Tweet
    16. 16. Zzzzz….
    17. 17. Doesn’t know this kind of product exists Knows this category exists, not actively looking Actively looking for something like this Is currently using a similar product
    18. 18. Your customers’ goals Your content Format & channelYour area of expertise Startup marketing How to create awareness on a small budget PR on a shoestring Slideshare presentation Infographic shared through Twitter & Google+
    19. 19. So… how do you know if all this social media activity is working???
    20. 20. How many are interacting with it? Seeing Interacting Converting What is their perception of you?
    21. 21. Cisco’s measurement grid is great but may be overkill for startups; Choose the handful of metrics that really matter for you
    22. 22. If you only remember 3 things from today: Know what you stand for (& show some personality!) Know your customer really well (listen, watch, talk) Find the intersection of 1+ 2 to create & disseminate content that will help you build relationships with your “tribe”
    23. 23. Thank youfor Open Q&A Amrita Chandra | @amritachandra

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