2. Introduction:
“Badhti Ka naam Zindagi”
UTI Mutual Fund was founded in 1964. Is oldest and
one of the largest mutual funds in India.
UTI Bank opened its registered office in Ahmedabad
and corporate office in Mumbai in December 1993.
From July 30, 2007, UTI Bank changed its name to
Axis Bank.
Today:
Third largest of the private-sector banks in India.
It has 3,703 branches, 55,000 people and had a market
capitalization of 1.31 trillion Rupees.
Listed on BSE,NSE, LSE.
3. SEO/ SEM& Content Marketing
Search engine marketing:
http://www.indigo.co.in/clients.html
Search engine optimization:
Process of affecting the
online visibility of a website or
a web page in a web search
engine's unpaid results.
Content Marketing:
Is a form of marketing
focused on creating,
publishing, and
distributing content for a
targeted audience online.
4. Google Search Optimization
hhhiii
Sr. Keywords Rank
8 Corporate Banking 6th
9 Mobile Banking 10th
10 Personal Banking 7th
11 Retail Banking 5th
12 Safe Banking 2,3rd
13 UPI Banking 11th
14 SMS Banking 6th
15 Net Banking 5th
Sr. Keywords Rank
1 Banking 7th
2 Bank Locker 1st
3 Credit Card 7th
4 Debit Card 2nd Page
5 Current Bank A/C 3rd
6 Saving Bank A/C 4th
7 Mutual Fund 2,3rd
Sr. Keywords Rank
16 Bill Payment &
Recharge
2nd Page
17 Highest Interest on
Saving a/c
3rd
18 Highest Interest on FD
a/c
1st
Sr. Keywords Rank
19 Car Loan 5th
20 Home Loan 6th
21 Personal Loan 3rd
22 Education Loan 3rd
11. Instagram
Axis bank has 101K followers.
Description: Capturing and
celebrating moments of
progress.
Number of posts are 265.
They post about their new
services.
They post about their contests.
They post about the various
cashbacks,offers.
12. Internet Banking
Channel
View account details/balance.
Request for cheque book.
Create fixed deposit.
Pay credit card bills.
View Dmat account details.
Request for e-statement.
Transfers.
Apply for IPO online.