Various platform used by AXIS Bank

1. DIGITAL MARKETING
Analysis of
BY:
Ujjwal
Tapan Mehta
Susmita Khandala
Aswat Mahi
Shubhi Sharma
Vandana
Sai Praneet

2. Introduction:
“Badhti Ka naam Zindagi”
 UTI Mutual Fund was founded in 1964. Is oldest and
one of the largest mutual funds in India.
 UTI Bank opened its registered office in Ahmedabad
and corporate office in Mumbai in December 1993.
 From July 30, 2007, UTI Bank changed its name to
Axis Bank.
Today:
 Third largest of the private-sector banks in India.
 It has 3,703 branches, 55,000 people and had a market
capitalization of 1.31 trillion Rupees.
 Listed on BSE,NSE, LSE.

3. SEO/ SEM& Content Marketing
Search engine marketing:
http://www.indigo.co.in/clients.html
Search engine optimization:
Process of affecting the
online visibility of a website or
a web page in a web search
engine's unpaid results.
Content Marketing:
Is a form of marketing
focused on creating,
publishing, and
distributing content for a
targeted audience online.

4. Google Search Optimization
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Sr. Keywords Rank
8 Corporate Banking 6th
9 Mobile Banking 10th
10 Personal Banking 7th
11 Retail Banking 5th
12 Safe Banking 2,3rd
13 UPI Banking 11th
14 SMS Banking 6th
15 Net Banking 5th
Sr. Keywords Rank
1 Banking 7th
2 Bank Locker 1st
3 Credit Card 7th
4 Debit Card 2nd Page
5 Current Bank A/C 3rd
6 Saving Bank A/C 4th
7 Mutual Fund 2,3rd
Sr. Keywords Rank
16 Bill Payment &
Recharge
2nd Page
17 Highest Interest on
Saving a/c
3rd
18 Highest Interest on FD
a/c
1st
Sr. Keywords Rank
19 Car Loan 5th
20 Home Loan 6th
21 Personal Loan 3rd
22 Education Loan 3rd

5. Content Marketing
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6. Snapshots of Application
of Axis Bank:
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7. Snapshots of Application
of Axis Bank:
Body

8. Snapshots of Application
of Axis Bank:
Body

9. Topic
Body
YouTube Marketing

11. Instagram
 Axis bank has 101K followers.
 Description: Capturing and
celebrating moments of
progress.
 Number of posts are 265.
 They post about their new
services.
 They post about their contests.
 They post about the various
cashbacks,offers.

12. Internet Banking
Channel
 View account details/balance.
 Request for cheque book.
 Create fixed deposit.
 Pay credit card bills.
 View Dmat account details.
 Request for e-statement.
 Transfers.
 Apply for IPO online.