Create a Buyer Persona
Learn How to Stay Adaptive Throughout the Buyer Journey
Practice Context Marketing
Identify the Type of Content Your Audience Will Find Valuable
Get Your Audience to Like and Trust You!
Tell the truth
Apologize if you make
Ask for help
Do your best!
Creating a buyer persona will help you produce more targeted content
A buyer’s needs and wants change depending on where they are
in the Buying Cycle™
Content is most effective when it’s placed in the right context for an individual
Make friends on the Content Marketing playground by playing nice
Lesson 2: Getting to Know Your Audience completed!
Want to learn more?
Lesson 3: Creating a Content Strategy