1.
HOW TO TURN YOUR
RESOURCE CENTER
INTO A LEAD GEN
MACHINE
YOAV SCHWARTZ
Founder & CEO Uberflip

2.
What do you think
of when I say
Resource Center?

3.
GRAVEYARD

4.
Doesn’t have
to be that way!

5.
“It’s the content, stupid.

6.
5 elements of a kick ass

7.
1. MAKE IT EASY
 Easy to browse your content
 Easy to navigate (menu structure)
 Easy to find stuff (search ability)

8.
2. CREATE AN
ENGAGEMENT PATH
 Learn from Ikea!
 Where should people go next?
 Recommended content
 Call-to-actions

9.

AVOID THIS!
 No distinct call to action
 No recommended content
 Nowhere to subscribe
 No images or videos
 No links to learn more

10.
Call to action
Recommend
content

Discoverable
Useful image

11.
3. INCLUDE
CALL-TO-ACTIONS
 Dynamic
 Contextual

12.


13.


14.
4. Easy to update
and modify
Should be owned by Marketing, not IT!

15.
5. TRACK
& MEASURE
PERFORMANCE
 Content marketing software that
provides insights, not just metrics
 Uberflip (shameless plug )
 Marketing automation integration

16.
CASE STUDY
Powered by

17.
MONETATE’S CONTENT STRATEGY
 Build credibility and thought leadership
 Content that aligns with buyer interest
 Content that aligns with Monetate’s offering

18.
MONETATE’S CONTENT
MARKETING CHALLENGES
 Understanding what’s working and which content converts
 Improving sales enablement
 Creating a better customer experience
 Giving the marketing team more control

19.
Monetate’s
Content Hub!

20.
RESULTS
250% increase in conversion
Landing Page
Integrates
with Marketo
CTA Overlay

21.
RESULTS
250% increase in conversion
Landing Page
Integrates
with Marketo
CTA Overlay

22.
RESULTS
250% increase in conversion
Landing Page CTA Overlay

23.
EXPERIENCE MATTERS

24.
TARGETING MATTERS

25.
CONTROL MATTERS

26.
CTAs MATTER

27.
Thank you!
YOAV SCHWARTZ
Founder & CEO Uberflip
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