This talk will walk through how we graduated a hackathon project into a fully built out feature on multiple platforms without breaking speed. I'll focus on the process we implemented for getting a hack production ready fast; building in delightful front end loaders to cover for a less than performant backend. Also walk through how we applied a framework that combines Mixpanel funnel analysis and A/B testing via a homerolled tool with pre-existing user research to quickly make decisions on what capabilities to export to native platforms. The presentation will include examples of trade-offs made and frameworks used to choose a path forward, as well as roadblocks met and how we overcame them Catherine Cornell, Director of Product, Invest, Stash