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Book Review: Discussion Panel by Hind Zantout, Dr. Mohamed Salama, René Vohlert Rasmussen, Dr. Taha Elhag and Amos Haniff


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"Building the Agile Business through Digital Transformation" is a book by Neil Perkin and Peter Abraham. During this session, Dr.Hind Zantout will present three chapters on the Agile Innovation Process, Agile Strategy and Planning and Agile Structures and Resourcing. This will be followed by a discussion in which panelists from both academia and industry will consider the ideas and proposals put forward by the authors and evaluate those from different perspectives.

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Book Review: Discussion Panel by Hind Zantout, Dr. Mohamed Salama, René Vohlert Rasmussen, Dr. Taha Elhag and Amos Haniff

  1. 1. Book Review Panel Discussion Academic Track
  2. 2. Building the Agile Business through Digital Transformation Neil Perkin Peter Abraham Kogan Page, 2017
  3. 3. Overview • The Digital-Native Organization (Intro) • Forces of change • Velocity (Ch. 7) • The agile innovation process • Focus (Ch. 9) • Agile strategy and planning • Flexibility (Ch. 11) • Agile structure and resourcing
  4. 4. Key forces for change • People: Digital natives V digital immigrants • Relentless, accelerating change • Transformed competitive contexts • Horizontal innovation (innovation from everywhere) • Shifting nature of advantage • Continuous reconfiguration: from restructuring -> continuous morphing • Transformed consumer contexts • Power shift from organization to consumer • Transformed company contexts • Data explosion • Everything a service • From linear value chains to networked dynamics (think sharing economy) Need to: Reinvent Strategy! Reinvent Leadership!
  5. 5. Digital Transformation • NOT only new technology: not every company that owns new technology is on a digital transformation journey • Two metrics • Digital intensity: investment in technology -> change business model internal operations customer engagements • Transformation management intensity: create leadership capabilities -> change vision governance change management
  6. 6. Digital Maturity Matrix
  7. 7. The Agile formula Agility = Velocity x Focus x Flexibility Velocity (V) pace and progress of processes: design thinking, lean and agile experimenting and testing customer-centric innovation 2- Focus (F1) have clear vision be outwardly looking be curious 3- Fexibility (F2) create culture, environment and structures: to be agile throughout: governance, decision-making, empowerment use multi-disciplanry teams F1+F2: Slow V+ F2: Slapdash V+F1: Stifled V+F1+F2: Success
  8. 8. Schumpeter’s model for technological change 1- Invention is an original idea 2- Innovation takes the idea to marketable products / process 3- Diffusion (adoption, scalability)
  9. 9. The Agile Innovation Process Ideas from everywhere Brainstorming brings fewer ideas, better for people to work alone then pool ideas, criticize and scrutinize to filter Creative genius (few and far between?) Collisions of half-ideas deliver breakthroughs (Steve Job’s design of the Pixar building for people to run into each other, Dundee University building, Newcastle University lab setup)
  10. 10. The Agile Innovation Process The porous enterprise Think outside the box: Great Ormond Street Hospital for Children inspired by Formula 1 pit crew to solve the problem After 12-hour operation, it took 30 minutes to untangle the ‘mesh of wire’ in the operation theatre so delay in getting patient to Intensive Care Unit F1 team helped improve protocol and process was improved
  11. 11. Innovation: not just new products/services 1- Innovate Configuration • Profit Model • Consider offering • Review pricing • Rethink revenue generation • Network • Leverage capabilities outside your own • Structure • Organize and align talent, resources, assets • Process • Develop unique methods to impact capability, adaptability, efficiency
  12. 12. Innovation: not just new products/services 2- Innovate Offering • Product performance • Consider distinguishing features and functionality • Product System • Consider complementary products and services • Create an ecosystem of values (overcome problems of integration, modularity, interoperability)
  13. 13. Innovation: not just new products/services 3- Innovate Experience • Service • Make customer journey seamless, painless • Channel • New and multiple ways to bring offering to customer • Brand • Presentation of offering and business • Customer • Enhance engagement with compelling interactions • Aim for deep understanding of customer
  14. 14. Over to our Panel Discussion • Taha Elhag • Amos Haniff • Rene Rasmussen • Mohamed Salama • Hind Zantout