12. Cultural groups cultural groups incidental formalized social ~ labyrinth formal ~ hierarchy biological familial/clan ethnic spiritual social class professional ‘community of practice’ clique global regional (continental) national regional (provincial) sectoral industrial organizational departmental team
13. 2) Content/component v. context/interaction www.mikkilineni.wordpress.com www.yokogomi.com www.creativethailand.org
25. Participants are seen as opponents, and the goal is to win the battle in the most favourable manner to one side only.* Metaphorical analysis based on concept in Lackoff & Jonhson (1980).