Closing Keynote: Ted Howes, Chair of The World Economic Forum’s Agenda Council on Sustainable Consumption, Feb. 8, 2013, UNC-Chapel Hill. http://areastudies.unc.edu/sustainability-symposium/

1. GETTING CLOSER: EMERGING
RULES, TOOLS AND NORMS FOR
SUSTAINABLE CONSUMPTION
WATER AND ENERGY IN THE CROSSHAIRS

2. FIRST, A STORY.

9. THIS IS IN SHORT SUPPLY

10. LET’S REDESIGN THIS INTO A CONVERSATION

11. SUSTAINABILITY TO DATE IS MOSTLY
DEFINED BY CONTENT, NOT CONTEXT

12. SO. WHAT DOES THAT LOOK LIKE? AND
HOW DO WE DO THAT?

13. LET’S START WITH DESIGN THINKING

14. 1.
build
multidisciplinary
teams

15. 2.
understand what
really matters to
people

16. 2.
understand what
really matters to
people

17. 3.
make time (and space)
to make sense.

18. 4.
prototype

19. 5.
iterate

20. 6.
craft the story

21. AND LET’S NOT NEGLECT SYSTEMS DESIGN

22. CONSUMPTION PATTERNS ARE SHIFTING

23. WE’RE SEEING NEW MODES OF CONSUMPTION

24. HERE’S THE PROBLEM

25. - make data meaningful

26. HOW MIGHT WE TURN DATA INTO INFORMATION?

27. HOW MIGHT WE CREATE INTEGRATED DEVICE
EXPERIENCES THAT LEARN FROM US?

28. HOW MIGHT WE SURFACE INFORMATION
HOLISTICALLY/CONTINUOUSLY/DISCREETLY?

29. - make information personal

30. HOW MIGHT WE MAKE MEANING OUT OF
MESS?

31. HOW MIGHT WE CREATE INTEGRATED DEVICE
EXPERIENCES THAT GUIDE US?

32. - make action seamless

33. HOW MIGHT WE REDESIGN THE UNDESIGNED?

34. HOW MIGHT WE CREATE EXPERIENCES THAT MEET US
WHERE WE ARE?

35. HOW MIGHT WE REBRAND COLLABORATIVE
CONSUMPTION?

36. - make systems sustainable

39. HOW MIGHT WE REDESIGN THE SYSTEM?

40. SERIOUSLY. HOW MIGHT WE REDESIGN THE SYSTEM?

41. - make data meaningful
- make information personal
- make action seamless
- make systems sustainable

42. THANK YOU
‘hope is definitely not the same thing as optimism. It
is not the conviction that something will turn out well,
but the certainty that something makes sense,
regardless of how it turns out’ - Vaclav Havel