Storytelling for Leaders

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Seminar at Local Government Association, Young Councillors from across UK.

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Storytelling for Leaders

  1. 1. @nickjankel STORYTELLING FOR LEADERS Nov 2013 © WECREATE WORLDWIDE LTD 2013 www.wecreateworldwide.com
  2. 2. THE SWITCH NICK JANKEL THE SURPRISING TRUTH ABOUT CREATIVITY & HOW TO USE IT TO BREAK THROUGH ANYTHING MY BOOK ON BREAKTHROUGH PUBLISHED IN 2014. SIGN UP AT RIPEANDREADY.COM TO STAY IN THE LOOP. TH H LOREM IPSUM ASEST DOLOR SIT AMET, CONSECTETUR SUR TU ADIPISCING ELIT VESTIBULUM SED ODIO SED TURPIS IACULIS VENENATIS ID IN METUS. PROIN CONDIMENTUM DARMALESUADA ODIO VITAE PULLAMCORPER. AENEAN ENEC FELIS EU DUM E TELLUS CONSECTETUR IMPERDIET IN SIT AMET ANTE. IN EU THE SWITCH CONVALLIS PRETIUM FEUGIAT. DONEC MASSA MAURIS, AC VOLUTPAT FELIS. LACINIA VEL VELIT. MORBI LEO DIAM, FRINGILLA SED RUTRUM AC, LUCTUS EGET ARCU. NAM NEC PELLENTESQUE WWW.RIPEANDREADY.COM NICK JANKEL ODIO. DUIS IN ELEIFEND RISUS. AMET E S WITC THE SURPRISING TRUTH ABOUT CREATIVITY AND HOW TO BREAK THROUGH ANYTHING
  3. 3. FREE EBOOK DOWNLOAD ON SOCIAL INNOVATION AT WWW.WECREATEWORLDWIDE. COM FREE ebook DOWNLOAD
  4. 4. PEOPLE DO NOT ‘JUST’ SPONTANEOUSLY CHANGE THEY TEND TOWARDS THE STATUS QUO
  5. 5. CHANGE NEEDS TO BE ENCOURAGED, ACTIVATED, LED I.E. EVERY CHANGE HAS TO BE PITCHED TO AN AUDIENCE
  6. 6. 10 MINS OR LESS!!!
  7. 7. EMOTIONAL beliefs driven by emotions justified by reason after fact Sources: Antonio D’Amasio, Baba Shiv, Andrew Newberg, Jonathan Haidt
  8. 8. CONTEXTUAL meaning only comes with context need frames to understand
  9. 9. NO BEST POLICIES/ PARTIES / LEADERS BEST PERCEPTIONS
  10. 10. “When you’re conversing with coworkers, customers, or investors, the richness and meaning of your story is what people really buy. Everybody thinks it’s the return on investment that you’re selling...but it’s really the story about ROI that an investor takes away.” Tom Durel, Former CIO, Blue Cross Blue Shield, Former CEO, Oceania
  11. 11. STORIES CREATE NEW REALITIES & HELP PEOPLE LOCATE THEMSELVES WITH THEM
  12. 12. JOIN DOTS BETWEEN DATA / INFORMATION IN A WAY THAT INSPIRES, ENGAGES BECAUSE IT MEANS SOMETHING
  13. 13. IN THE ABSENCE OF OUR NARRATIVE THEY WILL MAKE ONE UP - AND IT IS UNLIKELY TO WORK FOR US
  14. 14. “It turns out stories are a - if not the - leadership answer of our time.” Tom Peters, Management Guru
  15. 15. STORY DOESN’T CHANGE THE REAL-WORLD BUT IT CHANGES THE PEOPLE THAT CHANGE THE WORLD
  16. 16. CHANGE THE PROJECT? THE REGION? THE WORLD?
  17. 17. CHANGE THE STORY!
  18. 18. “Whoever tells the best story wins.” John Quincy Adams
  19. 19. STORIES PACKAGE UP INSIGHTS, INFORMATION & DATA IN A WAY THAT GENERATES ACTION / CHANGE FOCUS LIMITED ATTENTION OIN WHAT MATTERS
  20. 20. WIRED FOR STORY ALLOWS US TO ACCESS INFORMATION & TRANSFORM INTO ACTION IN MILLISECONDS
  21. 21. “Story was crucial to our evolution, more so than opposable thumbs. [They] let us hang on, story told us what to hang on to.” Lisa Cron, Wired For Story
  22. 22. MIND 7 +/- 2
  23. 23. BODY.MIND 14 10 GUT NERVES, HEART NERVES, BACTERIA
  24. 24. GOOD NEWS EVERYONE HAS A GREAT STORY EVERYONE HAS THE CAPACITY TO BE A GREAT STORYTELLER
  25. 25. creativity is in our DNA and makes us human 10 10 10 tools to in 5000 years
  26. 26. BAD NEWS STORIES ARE INCREDIBLY CHALLENGING TO WRITE, CRAFT & DELIVER
  27. 27. Leadership LEADERSHIP storytelling engine Name Version 8 8. Call to Action 7 7. Concrete Impact 6 6. Conviction 1. connection 1 5 2 2. Context 3 © 2013 WECREATE WORLDWIDE LTD 5. Concept 3. Conventions break through 4 4. CREATIVE Shift breakthrough for a brilliant world wecreateworldwide.com
  28. 28. Leadership The storytelling engine Name Version 1. connection What is the problem or need? How many people have it? What are the most shocking facts and figures? Can you tell us about one person who is suffering? How does that feel to you? Why might others resonate with this? Why should we listen to you? Why are you involved? How does it impact you? What are your intentions around it? What is at stake for you? What are your past successes that relate to this issue? What is the headline keeping us listening? 1 8 8. Call to Action 7 What is your ask? Do you have an invite for them? What would you like them to provide for you exactly? What are you going to do with it? 2. Context 7. Concrete Impact What has already been thought of that has failed? What already exists but is not available, usable or enjoyable enough for a mass solution? Where have all your ‘competitors’ got to? What models of change have been applied (and where have they gone wrong)? How does it, or could it, have an impact? What analogies or parallels can you draw on to demonstrate it? How will you measure this impact? What new behaviors and patterns do you hope to create? How does this bring about the preferred state of the system in your vision? What other impacts do you expect? What is the size of pie and the slice of pie? How can you bring it to life in words or images? What do you want from the listener? What is the call to action? 2 3. Conventions What are the underlying assumptions that originate the problem? What are the things everyone thinks that are actually the root drivers of the problem? What are the key reason’s that other people’s models do not work? What part of the current story is no longer working? 6 4. CREATIVE Shift How do you see things differently? What is your insight into human nature or the world that opens up a new possibility? What is your epiphany? 6. Conviction 5 What is the purpose of the project or enterprise? Who is the team that has conviction to execute this purpose? What is the preferred state of the system / market according to your vision? What are you resolved to do as specific brand and growth strategies to get there? 5. Concept 3 © 2013 WECREATE WORLDWIDE LTD break through 4 What is the essence of your idea or project (or the question you want to investigate / answer)? What, for who, when, where? How is it designed to work for real-people? How will they use it? How can it be sustainable? Scaleable? What is a prototype and MVP for the concept? Longer term, what is the roadmap for seizing the opportunity? How can you offer people more membership, mastery or meaning? breakthrough for a brilliant world wecreateworldwide.com
  29. 29. Leadership The storytelling engine STAGE 1. connection FOCUS THE PROBLEM OR NEED AND WHY IT IS IMPORTANT KEY QUESTIONS What is the headline problem or need? What is the possibility that could be in its place? Who has this problem? How many people have it? What are the most shocking facts and figures? Can sketch the suffering of one person? Why should we listen to you about it? Why are you involved? How does it impact you? 2. Context WHY CURRENT OR PREVIOUS SOLUTIONS HAVE FAILED TO SOLVE THE PROBLEM What has already been thought of that has failed? What already exists but is not available, accessible or usable enough for a scaleable solution? What models of change have been tried and where have they gone wrong? 3. Conventions THE ASSUMPTIONS, BELIEFS AND MYTHS THAT PERPETUATE THE PROBLEM What are the key reason’s that other people’s models do not work optimally? What part of the current story is no longer working? What assumptions are no longer valid? 4. CREATIVE Shift 5. Concept THE CREATIVE LEAPS & BREAKTHROUGH THINKING OF THE TEAM THE SOLUTION, IMPACT MODEL & ROAD MAP How do you see things differently? What is your insights? What is the essence of your idea or project? What, for who, when, where? What is the value proposition? Who is going to pay and what? How is value delivered to users / community? How will this be sustained and scaled over time? 6. Conviction THE PURPOSE & VISION What is the purpose of the project or enterprise? What is the long-term vision of how things could be once you have scaled? 7. Concrete Impact THE DESIRED STATE WITH IMPACT MEASURES How does it, or could it, have an impact? How will you measure this impact? What new behaviors and beliefs do you hope to create amongst users and the community? How will it shift the system? How can you bring the scale of the impact to life in words or images? 8. Call to Action WHAT YOU WANT YOUR AUDIENCE TO DO What do you want from the listener? What is your ask? What would you like them to provide for you exactly? What are you going to do with it? THE STORY
  30. 30. CONNECTION THE PROBLEM IN REAL, HUMAN TERMS A USER VIGNETTE OR EXPERIENCE A METAPHOR OR IMAGE WHY LISTEN TO YOU NOW?
  31. 31. FRAME GET BEYOND PEOPLE’S VOICE OF REASON & CYNICISM QUESTION, FACTOID, FUTURE / BACK CAST, ANECDOTE / APHORISM, QUOTATION, ANALOGY
  32. 32. CONTEXT THE STORY BEHIND THE SUCCESSES & FAILURES. WHAT HAS ALREADY BEEN THOUGHT OF THAT HAS FAILED? WHAT ALREADY EXISTS BUT IS NOT AVAILABLE, ACCESSIBLE OR USABLE ENOUGH FOR A SCALEABLE SOLUTION? CONTEXT CREATES MEANING!
  33. 33. “Within the brain things are always evaluated within a specific context.” Richard Restak
  34. 34. CONVENTIONS WHAT ARE THE KEY REASON’S THAT OTHER PEOPLE’S MODELS DO NOT WORK OPTIMALLY? WHAT PART OF THE CURRENT STORY IS NO LONGER WORKING? WHAT ASSUMPTIONS ARE NO LONGER VALID?
  35. 35. SERVING UP THE BREAKTHROUGH
  36. 36. CREATIVE SHIFT THE INSIGHT THE CREATIVE LEAP THE NEW WAY OF THINKING
  37. 37. We can't solve problems by using the same kind of thinking we used when we created them. Albert Einstein
  38. 38. CONCEPT THE IDEA, THE SOLUTION: WHAT, FOR WHO, WHEN, WHERE? WHAT IS THE VALUE PROPOSITION? WHO IS GOING TO PAY AND WHAT? HOW IS VALUE DELIVERED TO USERS / THE COMMUNITY?
  39. 39. CONVICTION WHAT IS THE PURPOSE OF THE PROJECT OR ENTERPRISE? WHAT IS THE LONG-TERM VISION OF HOW THINGS COULD BE ONCE YOU HAVE SCALED?
  40. 40. CONCRETE IMPACT HOW DOES IT, OR COULD IT, HAVE AN IMPACT? HOW WILL YOU MEASURE THIS IMPACT? WHAT NEW BEHAVIORS AND BELIEFS? HOW WILL IT SHIFT THE SYSTEM? HOW CAN YOU BRING THE SCALE OF THE IMPACT TO LIFE IN WORDS OR IMAGES? WHAT IS IN IT FOR US?
  41. 41. IMPACT PROFIT PEOPLE PLANET PURPOSE
  42. 42. CALL TO ACTION WHAT DO YOU WANT FROM THE LISTENER? WHAT IS YOUR ASK? WHAT WOULD YOU LIKE THEM TO PROVIDE FOR YOU EXACTLY? WHAT ARE YOU GOING TO DO WITH IT? WHAT CAN WE START DOING TOGETHER?
  43. 43. Leadership storytelling journey 1. connection 2. Context 3. Conventions 4. CREATIVE Shift 5. Concept 6. Conviction 7. Concrete Impact 8. Call to Action BACK STORY © 2013 WECREATE WORLDWIDE LTD NOW breakthrough for a brilliant world FUTURE STORY wecreateworldwide.com
  44. 44. MOMENTUM THIS STORY WILL HAPPEN WITH OR WITHOUT YOU OPTIMISTIC YET HUMBLE
  45. 45. “If you’re going to have a story, have a big story, or none at all.” Joseph Campell
  46. 46. Ask me anything nick@wecreateworldwide.com @nickjankel © WECREATE WORLDWIDE LTD 2013 @nickjankel www.wecreateworldwide.com
  47. 47. You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. R. Buckminster Fuller Inspire us. Challenge us. Break through with us. wecreateworldwide. com

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