“LinkedIn: Work It!” LinkedIn is, of course, the number one online platform for business-to-business connecting. With over 320 million users, if you aren’t leveraging your account (yes, even your free LinkedIn account) to get connected with the key relationships that will grow your business in 2015, learn how to use it. Nikki took a deep dive into optimization and the prime real estate of your LinkedIn profile to increase your views and help you discover key contacts more often.

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LINKEDIN STATISTICS
§ 347 million users +
§ #1 online B2B social media platform
§ 87% trust LinkedIn as a source of information affecting decision making
§ Headshot – 11 times more likely to be viewed
§ 61% of active users are: C-Level Professionals, Business Owners and
business development professionals
§ Today, more people research companies and people using LinkedIn than
any other source (including websites)

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SKILLS

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ENDORSEMENTS

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SUMMARY

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ADVANCED SEARCH

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FILL OUT AS MANY FIELDS AS POSSIBLE:

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EXAMPLES
“VP of Sales” AND “Sales Manager”
Director OR Manager AND “Human
Resources”
Roche OR Zimmer NOT (Cook
Medical)
“Director of IT” AND “Eli Lilly”
USE BOOLEAN LOGIC
• And, Or, Not
• ( )
• “ “
• *

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CREATE LISTS AND SAVE

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