“Culture Shift: Fostering a Culture of Subject Matter Experts” Subject matter experts are entrusted with highly-complex challenges every day, and they solve these seemingly insurmountable problems with ease. But they’re seldom involved in marketing. How can you get all of the brainpower that’s locked in their heads, and share it with the market? How can you identify which SMEs should be contributing, and how best to get them started? What if you could foster a culture within your organization where expertise is not only valued and developed but also marketed and socialized?