3. Pros&Cons
Pros Cons
• brand image and
reputation
• design of product
• low price
• some materials are not
suitable for Taiwan
weather
• limited customized
product
• could be out of stock
(because of foreign
imports)
6. At what age do people
stop shopping at IKEA?
• Average
• Housewares
• Assemble
• Furniture
• Abandon
• Quality
7. SWOT
S W
• The price is reasonable
• There is a restaurant in IKEA
• The floor has clearly marked
• It is an international chain brand
• Few locations
• Stores located away from city
centers
O T
• DIY assembly loved by
everyone
• There are variety of goods
• Environmental awareness
• Domestic home market is highly
competitive
8. Evaluation
• IKEA is a global chain furnishing company which
having quality assurance around the world.
• Due to prices of furniture in IKEA are inexpensive,
IKEA is a good choice for Young Adults if they have
demand for furniture.
With a peak customer age of 24, IKEA’s customers are the only contingent that falls under 30 here.
At around 34 — the national average home buying age, consumers move toward housewares and home accessory stores ,so they tend to abandon IKEA .
