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2. INDEX
• Introduction
• Product Line
• Mission , Vision And Objective
• Showroom Layout
• Services Provided
• Competitors
• Production And Target Market
• SWOT
• Future Prospect
• Marketing Strategy
• Financial Data
• Sources Of Fund
• Procurement Of Funds`and License

3.  Located in SURAT
 Provide furniture made from wood,
bamboo & rattan canes
 Superior quality and design at
competitive prices
 Specialize in bedroom, living room,
dining room and office furniture
 Available in a variety of resilient
finishes and colors
INTRODUCTION

4. Product line
oBed
oDinning Table
oChair
oWardrobe
oSofa Cum Beds
oRecliners
oCarpet
oBook Shelves
oComputer Table
oShoe Rack
oDesk
oSofas
oOutdoor

5. MISSION
• Enriching life by transforming home and work space
• To create value for our customers through reliability ,
flexibility and integrity
VISION
• Our vision is to become one of the leading outdoor
furniture
• Seller in national market
OBJECTIVE
• Sales of Timber Furniture with the intention
of making profit
• To provide interior design services

6. Showroom Layout
The office building will have an
area of 5000 square meter,
consists of :
•Four office spaces
•Storage and workshop
•A SHOWROOM
•Garage
•Service

7. SERVICE PROVIDED
• Customized furniture
• Consultant services for
interior design
• Home delivery
• After sales services

8. COMPETITORS
o Adinath furniture mall
o Home mart
o Jalaram furniture mall
o Parin furniture mart
o Daxesh furnitutre mall

9. PRODUCTION
Our employeesin surat are highly skilled
in craftsman with extensive experience
in wooden/cane furniture manufacturing.
The proximity of their wood/cane suppliers
in surat gives them better controls
their inventory of raw materials and
reduces the risk of supply shortages .
Raw materials are readily available
and their suppliers can respond quickly
to any specialty orders.

10. TARGET MARKET
Our primary target markets
are customers who want to
have very fine furniture
with the touch of ethnic
style combined with a
high sense of fine
woods/canes
The customers targeted live
in Surat and surroundings

11. FUTURE PROSPECTS
• Continue to expand and
develop our product lines
and new lines
• Continue to evolve based
on customer’s trends and
demand and obtain
feedback from customers
• Our goal is to design and
introduce 2 to 3 new
products per year

12. STRENGTHS
• Unique Design
• Superior Quality
• Good Logistics
WEAKNESS
• High cost structure
• Lack of experience

13. OPPORTUNITIES
• Development in housing market
• Increase in consumer income and standard of
living
THREATS
• Intense competition
• New regulation

14. MARKETING STRATEGY
• Produce Catalogues Featuring
Product That Will Be Distributed To
Targeted Customers
• The Catalogue Will Highlight The
Unique Design And Quality Our
Products
• Customer Can See Samples Of Our
Products In Showrooms
• Also Promote Through Exhibition

15. FINANCIAL DATA

16. TOTAL INVESTMENT, DEPRECIATION COSTS
AND FINANCIAL COST (ESTIMATED)
INVESTMENT
DESCRIPTION AMOUNT
DEPRECIATION
COST
LAND 40000000 --------
OFFICE EQUIPMENT 10000000 1700000
FURNITURE 1000000 100000
SHOWROOM
FURNITURE 100000 20000
FINISHING AND
ASSEMBLING TOOLS 1000000 125460
INITIAL STOCKS 4000000 ---------
MIS. TOOLS 50000 1500

17. REPAYMENT OF LOAN
Financial
Year
Balance Of
Debt Interest %
Cost Of
Interest Installment
1 year 15000000 7.00 1050000 3000000
2 year 12000000 7.00 840000 3000000
3 year 9000000 7.00 630000 3000000
4 year 6000000 7.00 420000 3000000
5 year 3000000 7.00 210000 3000000
6 year 0 7.00 0 3000000

18. PERSONNEL COST
Description Quantity Salary Per Year Amount
Managing
Director 2 1000000 1000000
Manager 4 1600000 1600000
Interior Designer 2 6000000 6000000
Financial
/Marketing
Officers 1 Lump Sum 400000
Technical Staff 10 2000000 2000000
Service Staff 4 Lump Sum 400000
Salesman 8 1600000 1600000
Total 13000000

19. EXPECTED REVENUE
DESCRIPTION PRICE
1-2 YEARS 3-4 YEARS 5 YEARS
NO. OF
SALES/
YEAR REVENUE
NO.
OF
SALE
S /
YEAR REVENUE
NO. OF
SALES /
YEAR REVENUE
OFFICE COST 160000 120 19200000 140 22400000 150 24000000
DINING ROOM
SET 140000 120 16800000 140 19600000 150 21000000
BED ROOM
COST 350000 120 42000000 140 49000000 150 52500000
LIVING ROOM
COST 300000 120 36000000 140 42000000 150 45000000
TOTAL 11400000 28500000 14250000

20. SOURCES OF FUNDS
Total
investment
Total
Partner's
capital
70 % 42000000
Bank loan 30 % 18000000

21. PROCUREMENT OF LICENSE
• FIRE DEPARTMENT
LICENSE
• SELLER PERMIT
• BUSINESS LICENSE