1. 1075 E. Chandler Blvd..
Chandler, AZ 85225
T (623) 239-7427
thflec@gmail.com
-In-depth Knowledge of SEO Best Practices
-Basic Programming Knowledge (Javascript, PHP, HTML,
CSS)
-Proficient at Microsoft Suite
-Spanish: Basic speaking and writing skills
-Customer service experience/people skills
Tyler
Fleck
Skills
-Proficient in Google Adwords and Google Analytics
-Basic experience using Facebook Insights
-Excellent communication skills, both written and spoken
-Creative writing/Journalistic style writing/blog writing
-Active Facebook and Twitter Accounts
-Typing Speed: 100 wpm
-Experience using Ad Serving Platforms (Byyd and Mocean)
Work Experience
Ad Operations Analyst, Voltari Inc.--September 2014-Present
As an Ad Ops analyst, I worked as part of a team inputting, updating, and optimizing several high value mobile ad campaigns for a multitude of
different clients across the US, such as Kroger, Planet Fitness, Eastern Michigan University, and others. The goal of these campaigns, and my job, was
to achieve the highest performance possible while balancing delivery and cost so campaigns reached a wide but specified market. This meant paying
minute attention to detail on a high volume of ad campaign lines, tinkering with several aspects of online advertising (including adjusting frequency
caps, increasing or decreasing bids as needed, and removing publishers), and assisting in creating audiences for campaigns that targeted a certain
demographic.
SEO Specialist, Spectrum Association Management Inc. April 2014 – September 2014
At Spectrum Association Management, I was the head and only SEO specialist on staff. In this position, I improved our optimization efforts and, as a
result, helped reduce our site's bounce rate from 70% to 3%, improved our overall traffic by nearly 20% since last year, and I increased our conversion
rate from 1.6% to 4.7%. I also helped us reach top 5 on the SERPs for many of our industry's most important and highly searched keywords, including
Phoenix HOA management. Responsibilities included creating and implementing an SEO plan, Google Adwords and Google Analytics management,
keyword research, reputation management, social media account management, blogging, creating and implementing a content plan, and conversion rate
optimization, in addition to some minor website design.
SEO Analyst, Crexendo Inc. July, 2013 – January 1, 2014
While working as an SEO Analyst, I helped carry out SEO plans for all Crexendo clients so their websites increased in the search engine rankings,
become more visible online, and become more profitable. In order to carry out this responsibility, I performed Keyword Research, wrote high quality,
SEO optimized blog posts, helped with link building, wrote webpage content, and worked with Google Analytics to determine whether or not our
efforts were working. Other responsibilities included managing Google Local accounts, as well as carrying out link remediation projects (in order to
reduce the amount of negative inbound links to clients’ websites)
Freelance SEO Content Writer—December 2012 – June 2013
As a freelance SEO content writer, I aid in writing mass amounts of articles for a multitude of different websites, aimed towards bettering those
websites’ search engine rankings. Responsibilities included keyword research, keyword optimization, editing previous content on different websites,
SEO related advisement, as well as content managing. During my time as a Freelance SEO content writer, I have written hundreds of articles for many
different websites, including NewImageLandscapeAndPools.com and ParkCityVacationRentals.com.
SEO Content Writer/Head Writer, Reservations at the Point Inc. October 2010 – December-2012
Responsibilities included writing content that is Search Engine Optimized content; managing, editing, and approving all content submitted by other
writers, as well as writing standard articles for multiple different websites. At Reservations at the Point, I managed up to two employees directly,
setting tasks for them to perform—such as writing articles or updating the SEO tool—and ensuring that they met deadlines.
Also, it was my job to train other writers in the use of a tool programmed by Reservations at the Point, Inc. Furthermore, I aided with a link building
email campaign, became well-versed in Google Analytics and Raven Tools, and used keyword optimization and research to build all articles I wrote.
Education
Arizona State University, Barrett the Honors College, Tempe, AZ Junior
B.A. English Creative Writing, Minor Communications, Certificate Video Game Design
Graduated: May 2013
GPA 3.84 Summa cum Laude
Dobson High School, Mesa, AZ-- High School Diploma Scholastic Diploma NHS Gold Seal Graduate May 2009
Weighted GPA 4.03
Awards/Honors
-Golden Key Honors Society, Member Fall 2010-Spring 2013
-Dean’s List Fall 2009-Fall 2011
-Provost Scholarship
-Graduated Suma Cum Laude May 2013
-Graduated with Honors May 2013
-Employee of the Month, Web Services October 2013
Work References Contact Information
Ruowen Liscio, Senior Director, Programmatic Strategy & Development at Voltari (917) 532-4962
Phil Hudson, Crexendo SEO Account Manager (801) 310-3865
Holly Binting, Advertising Operations Supervisor at Voltari (480) 540-0358