This document discusses 5 types of SEO specialists that can help handle an SEO strategy: content writers, technical SEO practitioners, link builders, social media experts, and local reputation specialists. Content writers focus on engaging content to increase brand reputation and traffic. Technical SEO specialists ensure site structure, code, speed and markup. Link builders acquire quality inbound links. Social media experts build followers and generate traffic. Local reputation specialists build local citations and presence on apps like Yelp and Google My Business.