Google and its revenues

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Google and its revenues

  1. 1. Google &its revenues
  2. 2. Web worldwizard, Google has reported anunexpectedly highlevel of revenue in 2012
  3. 3. Google’s earnings of US$ 50 billion is the first instance forsuccessful revenuemobilisation fromthe internet based digital world
  4. 4. Majority of itsrevenue comes from internet advertising.
  5. 5. The trend shows that advertising is slowlypenetrating into the internetworld, partly away from the print and media
  6. 6. In the last three quarters of2012, Google has achieved an ad revenue of US$10.58 billion or around 3 lakh crores Rupees
  7. 7. Increasing use ofsmartphone in the US has facilitated thecompany’s ad revenue
  8. 8. Around 40% of the adrevenue in the US has been garnered by Google
  9. 9. Google is now trying todiversify its activities by venturing into the smartphone industry
  10. 10. It has recently acquiredthe Motorola Mobility tostep into a market where there is intense competition between Samsung and Apple
  11. 11. Google’s expectation is that theAndroid platform can be used as a launch pad for its smart phone consolidation
  12. 12. The internet giant’s plan to come outof the virtual world to the electronics world may trigger another phase of intense competition in the ever changing industry
  13. 13. Thank YouReference: www.indianeconomy.net

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