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Alphabet’s
Google
Sec-02 Group - 16
Akash Vatsyayan (FT242072)
Saurav Kumar (FT242085)
Rushikesh Sindekar (FT242083)
Nikhil Kalia (FT242080)
Radhika Chinchghare (FT242082)
● Google/Alphabet's diversification strategy aimed at mitigating risks and fostering
innovation.
● Online advertising is Google's primary revenue source.
● Products like AdWords, AdSense, Chrome, Maps, YouTube, and Gmail contribute
significantly in Google’s revenue.
● Waymo, an Alphabet subsidiary, leads in self-driving technology, focused on
autonomous vehicles and partnerships with automakers for widespread adoption.
● EU scrutiny on Google's search dominance and ad practices due to competition
and data privacy concerns, can potentially impact on market control and advertising
revenue.
● Alphabet faces competition in retaining top talent.
● Waymo's talent loss affects the development of self-driving technology.
● Alphabet/Google faces the challenge of maintaining its dominant position in online
advertising while addressing market share loss, regulatory pressures, and concerns
about content quality.
Case Analysis
S.W.O.T Analysis
Strengths:
1.Diverse Product Portfolio: Google's extensive range of consumer products, including
Search, Android, Maps, YouTube, and more, have gained over a billion active monthly
users each, showcasing its broad user base.
2.Leadership in Online Advertising: Google's online advertising revenue is substantial,
driven by its AdWords and AdSense platforms, making it a significant player in the
digital advertising industry.
3.Innovation and AI Integration: Google's focus on artificial intelligence (AI) and products
like Google Assistant demonstrates its commitment to enhancing user experiences and
adapting to emerging trends.
4.Strong Financial Performance: Despite challenges, Google's financial performance is
robust, reflected in its revenue and market capitalization
S.W.O.T Analysis
Weaknesses:
1.Market Share Erosion: Google's global market share in online advertising has declined,
indicating difficulties in maintaining its dominance in the face of evolving user behaviors
and competition.
2.Regulatory Scrutiny: Google's dominance in search and online advertising has led to
regulatory pressures, particularly in Europe, which could result in stricter regulations
and potential challenges to its business model.
3.Quality Control: Google's struggle with bad advertisements and inappropriate content
on its platforms highlights the difficulty in ensuring a safe and high-quality user
experience.
S.W.O.T Analysis
Opportunities:
1.Expansion of AI: Google can leverage its AI expertise to create innovative products and
services that enhance user engagement, personalization, and assistive capabilities,
opening new revenue streams.
2.Mobile and Voice Search: The shift towards mobile and voice-enabled search presents
an opportunity for Google to adapt and capture this growing segment of user
interactions.
3.Diversification: Alphabet's "Other Bets" offers a platform for innovation and
diversification beyond traditional online advertising, exploring new technologies like
self-driving cars (Waymo) and life sciences (Verily).
S.W.O.T Analysis
Threats:
1.Intense Competition: Google faces fierce competition in various sectors, such as
Facebook in social media and Amazon in cloud services, which can challenge its market
share and growth prospects.
2.Changing User Behavior: The shift towards mobile devices and voice search impacts
Google's advertising margins and requires adjustments to maintain revenue growth.
3.Regulatory Challenges: The regulatory pressure and potential classification as a digital
monopoly could lead to increased oversight and stricter regulations, affecting Google's
operational flexibility.
4.Talent Retention: Retaining top talent amidst competition from rising tech startups,
like Uber and Airbnb, poses challenges for Google's ability to sustain innovation.
Porter’s Five Forces
Bargaining power of Suppliers
LOW
Google is a large and
powerful company that
can negotiate favorable
terms with its suppliers.
Suppliers of advertising
space, data, and
technology are all eager
to do business with
Google.
Bargaining power of Customers
MODERATE
Google's customers are
businesses that need to
advertise their products or
services online. These
businesses are willing to pay a
premium for Google's
advertising platform, but they
also have the option to use
other platforms, such as
Facebook or Amazon.
Competitive rivalry
VERY HIGH
Google faces competition
from other large technology
companies, such as Amazon,
Microsoft, and Facebook.
These companies are
constantly innovating and
trying to capture market
share from Google.
Porter’s Five forces
Threat of substitute products or services
MODERATE
There are a number of other ways for
businesses to reach their target audience,
such as television, print, and radio
advertising. However, Google's search
engine and advertising platform are still
the most effective way to reach a large
audience online.
Threat of new entrants
MODERATE
It is relatively easy for new
companies to start an online
advertising business, but it is
difficult to compete with
Google's scale and resources.
Google has also been accused
of using its market power to
stifle competition
● Customer-Centric Products & Services(search engine,android services,maps,
gmail etc)
● Assortment of Alphabet’s business (other bet’s)
● Revenue from advertising (eg:-Youtube Ads and subscription)
● Personalized & Predictive Experience using AI
● Offering bucket of technology services
● Emphasis on talent retention & acquisition
● Global reach and User experience
EXPLAIN GOOGLE/ALPHABET’S STRATEGY
If you are a shareholder would you be worried?
Concerns and Challenges:
Market Share Erosion: Google's global market share in online advertising has slipped from 35%
to 33% from 2012 to 2016. This trend could indicate increased competition from rivals like
Facebook, affecting revenue growth.
Regulatory Challenges: Alphabet's dominance in online advertising has attracted regulatory
scrutiny, especially in Europe. Regulatory actions could lead to fines and operational changes
that impact the business model.
Ad Quality and Content Concerns: Google has faced challenges with bad advertisements and
inappropriate content appearing on its platforms. This can damage the user experience and
brand reputation.
Talent Retention Issues: Alphabet subsidiaries, like Waymo, have experienced challenges
retaining key talent due to leadership changes, competition, and compensation structures.
Concerns and Challenges:
Shift to Mobile and Voice Search: As users increasingly shift to mobile devices and voice search,
Google's mobile advertising margins are estimated to be lower than on desktop. This transition
may impact revenue growth.
Competition: Rivals like Facebook have been gaining market share in the advertising space,
particularly in mobile advertising. This increased competition could affect Alphabet's ability to
attract advertisers.
Conclusion:
Being a shareholder of Alphabet comes with both positive and concerning factors. While
Alphabet's diverse portfolio and innovation efforts offer potential for growth, challenges such
as market share erosion, regulatory pressures, and talent retention issues raise valid concerns.
It's important to closely monitor the company's strategies to address these challenges, as well
as its ability to adapt to changing technological trends and market dynamics.
If you are a shareholder would you be worried?

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Section_02_Group_16_Alphabet's Google.pptx

  • 1. Alphabet’s Google Sec-02 Group - 16 Akash Vatsyayan (FT242072) Saurav Kumar (FT242085) Rushikesh Sindekar (FT242083) Nikhil Kalia (FT242080) Radhika Chinchghare (FT242082)
  • 2. ● Google/Alphabet's diversification strategy aimed at mitigating risks and fostering innovation. ● Online advertising is Google's primary revenue source. ● Products like AdWords, AdSense, Chrome, Maps, YouTube, and Gmail contribute significantly in Google’s revenue. ● Waymo, an Alphabet subsidiary, leads in self-driving technology, focused on autonomous vehicles and partnerships with automakers for widespread adoption. ● EU scrutiny on Google's search dominance and ad practices due to competition and data privacy concerns, can potentially impact on market control and advertising revenue. ● Alphabet faces competition in retaining top talent. ● Waymo's talent loss affects the development of self-driving technology. ● Alphabet/Google faces the challenge of maintaining its dominant position in online advertising while addressing market share loss, regulatory pressures, and concerns about content quality. Case Analysis
  • 3. S.W.O.T Analysis Strengths: 1.Diverse Product Portfolio: Google's extensive range of consumer products, including Search, Android, Maps, YouTube, and more, have gained over a billion active monthly users each, showcasing its broad user base. 2.Leadership in Online Advertising: Google's online advertising revenue is substantial, driven by its AdWords and AdSense platforms, making it a significant player in the digital advertising industry. 3.Innovation and AI Integration: Google's focus on artificial intelligence (AI) and products like Google Assistant demonstrates its commitment to enhancing user experiences and adapting to emerging trends. 4.Strong Financial Performance: Despite challenges, Google's financial performance is robust, reflected in its revenue and market capitalization
  • 4. S.W.O.T Analysis Weaknesses: 1.Market Share Erosion: Google's global market share in online advertising has declined, indicating difficulties in maintaining its dominance in the face of evolving user behaviors and competition. 2.Regulatory Scrutiny: Google's dominance in search and online advertising has led to regulatory pressures, particularly in Europe, which could result in stricter regulations and potential challenges to its business model. 3.Quality Control: Google's struggle with bad advertisements and inappropriate content on its platforms highlights the difficulty in ensuring a safe and high-quality user experience.
  • 5. S.W.O.T Analysis Opportunities: 1.Expansion of AI: Google can leverage its AI expertise to create innovative products and services that enhance user engagement, personalization, and assistive capabilities, opening new revenue streams. 2.Mobile and Voice Search: The shift towards mobile and voice-enabled search presents an opportunity for Google to adapt and capture this growing segment of user interactions. 3.Diversification: Alphabet's "Other Bets" offers a platform for innovation and diversification beyond traditional online advertising, exploring new technologies like self-driving cars (Waymo) and life sciences (Verily).
  • 6. S.W.O.T Analysis Threats: 1.Intense Competition: Google faces fierce competition in various sectors, such as Facebook in social media and Amazon in cloud services, which can challenge its market share and growth prospects. 2.Changing User Behavior: The shift towards mobile devices and voice search impacts Google's advertising margins and requires adjustments to maintain revenue growth. 3.Regulatory Challenges: The regulatory pressure and potential classification as a digital monopoly could lead to increased oversight and stricter regulations, affecting Google's operational flexibility. 4.Talent Retention: Retaining top talent amidst competition from rising tech startups, like Uber and Airbnb, poses challenges for Google's ability to sustain innovation.
  • 7. Porter’s Five Forces Bargaining power of Suppliers LOW Google is a large and powerful company that can negotiate favorable terms with its suppliers. Suppliers of advertising space, data, and technology are all eager to do business with Google. Bargaining power of Customers MODERATE Google's customers are businesses that need to advertise their products or services online. These businesses are willing to pay a premium for Google's advertising platform, but they also have the option to use other platforms, such as Facebook or Amazon. Competitive rivalry VERY HIGH Google faces competition from other large technology companies, such as Amazon, Microsoft, and Facebook. These companies are constantly innovating and trying to capture market share from Google.
  • 8. Porter’s Five forces Threat of substitute products or services MODERATE There are a number of other ways for businesses to reach their target audience, such as television, print, and radio advertising. However, Google's search engine and advertising platform are still the most effective way to reach a large audience online. Threat of new entrants MODERATE It is relatively easy for new companies to start an online advertising business, but it is difficult to compete with Google's scale and resources. Google has also been accused of using its market power to stifle competition
  • 9. ● Customer-Centric Products & Services(search engine,android services,maps, gmail etc) ● Assortment of Alphabet’s business (other bet’s) ● Revenue from advertising (eg:-Youtube Ads and subscription) ● Personalized & Predictive Experience using AI ● Offering bucket of technology services ● Emphasis on talent retention & acquisition ● Global reach and User experience EXPLAIN GOOGLE/ALPHABET’S STRATEGY
  • 10. If you are a shareholder would you be worried? Concerns and Challenges: Market Share Erosion: Google's global market share in online advertising has slipped from 35% to 33% from 2012 to 2016. This trend could indicate increased competition from rivals like Facebook, affecting revenue growth. Regulatory Challenges: Alphabet's dominance in online advertising has attracted regulatory scrutiny, especially in Europe. Regulatory actions could lead to fines and operational changes that impact the business model. Ad Quality and Content Concerns: Google has faced challenges with bad advertisements and inappropriate content appearing on its platforms. This can damage the user experience and brand reputation. Talent Retention Issues: Alphabet subsidiaries, like Waymo, have experienced challenges retaining key talent due to leadership changes, competition, and compensation structures.
  • 11. Concerns and Challenges: Shift to Mobile and Voice Search: As users increasingly shift to mobile devices and voice search, Google's mobile advertising margins are estimated to be lower than on desktop. This transition may impact revenue growth. Competition: Rivals like Facebook have been gaining market share in the advertising space, particularly in mobile advertising. This increased competition could affect Alphabet's ability to attract advertisers. Conclusion: Being a shareholder of Alphabet comes with both positive and concerning factors. While Alphabet's diverse portfolio and innovation efforts offer potential for growth, challenges such as market share erosion, regulatory pressures, and talent retention issues raise valid concerns. It's important to closely monitor the company's strategies to address these challenges, as well as its ability to adapt to changing technological trends and market dynamics. If you are a shareholder would you be worried?