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Social	
  is	
  not	
  a	
  marke/ng	
  
opportunity….	
  
	
  
It’s	
  your	
  most	
  important	
  sales	
  
channel.	
  
THE THREE STAGES OF SOCIAL MATURITY
WHERE ARE YOU, WHERE ARE THEY AND WHAT’S NEXT?
Social	
  is	
  not	
  a	
  marke/ng	
  
opportunity….	
  
	
  
It’s	
  your	
  most	
  important	
  sales	
  
channel.	
  
Late Nineties Today
Retailers Repeating The Same Mistakes…
Social	
  is	
  not	
  a	
  marke/ng	
  
opportunity….	
  
	
  
It’s	
  your	
  most	
  important	
  sales	
  
channel.	
  
2004 INTERNET USAGE
50%SHOPPING / RESEARCH
2014 INTERNET USAGE
80%BEING SOCIAL
Affiliate acquisition
PPC acquisition
Banners acquisition
SEO acquisition
Affiliate acquisition
PPC acquisition
Banners acquisition
SEO acquisition
+
Social Commerce
Don’t Bolt Social On….....Do Bake Social In
THE SECRET TO SELLING ON SOCIAL
OUR PLATFORM:
Launch social sales campaigns
across all major networks and
marketing channels.
On any device.
Drive direct and indirect sales.
Do it minutes.
Case Studies >>
Our Platform is Dedicated to Selling on Social
THE IMPACT
• Fans start shopping
• Increased margin
• Acquire users
• Customer insight
GETTING STARTED
• No development
• Limited marketing spend
• No need for expertise
• Enhances rather than replaces
R:evolution 2014 - Gideon Lask

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R:evolution 2014 - Gideon Lask