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R:evolution 2014 - Gideon Lask
1. Social
is
not
a
marke/ng
opportunity….
It’s
your
most
important
sales
channel.
THE THREE STAGES OF SOCIAL MATURITY
WHERE ARE YOU, WHERE ARE THEY AND WHAT’S NEXT?
2. Social
is
not
a
marke/ng
opportunity….
It’s
your
most
important
sales
channel.
4. Social
is
not
a
marke/ng
opportunity….
It’s
your
most
important
sales
channel.
5. 2004 INTERNET USAGE
50%SHOPPING / RESEARCH
2014 INTERNET USAGE
80%BEING SOCIAL
Affiliate acquisition
PPC acquisition
Banners acquisition
SEO acquisition
Affiliate acquisition
PPC acquisition
Banners acquisition
SEO acquisition
+
Social Commerce
8. OUR PLATFORM:
Launch social sales campaigns
across all major networks and
marketing channels.
On any device.
Drive direct and indirect sales.
Do it minutes.