Consumer manufacturing companies face trouble in distribution of gifts offered in different region through distributors channel. Here is such an example of how Triad Marketing helped Dell to handle case effectively.

2. Established brand in
personal computing
industry was offering gifts
on purchase of laptops to
the end consumers.

3. Problems Faced By Dell
Distribution of
these freebies
through channel
was not a concrete
option due to high
cost and loss due
to pilferage.
In-house
distribution posed
procurement and
logistics challenges
due to geographic
dispersion of
recipient.
The promotional
offers for each
region were
specific and hence
different gifts
were applicable on
each claim.

4. DELL TRIAD
Connecting the blocks

5. TRIAD undertook the
distribution challenge and
suggested an ingenious
distribution plan

6. Working With Technology
We created an online
portal
www.dellbacktoschool
offer.com
to allow customers to
register themselves
and upload their
invoice.
The claim was
then verified and
authenticated
through a
stringent maker-
checker process
based on 8
parameters.

7. Zone Wise Registration %
9%
29%
30%
32%
Zone Wise Registration
EAST NORTH SOUTH WEST
Zone No. of couriers % of courier
EAST 413 9.21%
NORTH 1304 29.08%
SOUTH 1319 29.42%
WEST 1448 32.29%
Grand Total 4484 100.00%

8. March-15 April-15 May-15 June-15 July-15 Grand Total
195 1290 1538 1446 15 4484
Month Wise Registration
March, 195, 5%
April, 1290, 29%
May, 1538, 34%
June, 1446, 32%
July, 15, 0%

9. Call Centre Team Support
Confirming the packet docket number with customer
Tracking the delivery status
Check the reason of non delivery

10. Logistics Team Support
Re-dispatch
gift In case of
non delivery
Tracking
of freebie
Dispatch
gift to
courier
agency
Co-ordinate
until gift
delivers
Gift
Packing

11. • The data collected by our
module was synced in real
time to their central
customer database
through API Integration.
The tracking of freebies
was monitored through
an app TRIAD Logistics
Master

12. Thank You
TRIAD Marketing Services
Plot-12, Karuna Kunj,
Dwarka Sec-3