How to build and enhance your twitter presence for business

1. Traya Roy Chowdhury
CMBA5/1510

2.  Microblogging platform composed
of 140 characters,
 Known as tweets
 Highly popular with media, celebs
and executives.

3. Twitter for Business
Intended for communication between friends and
acquaintances, but businesses were quick to realize its
potential as a business tool
Launched in 2011, and relaunched in 2013.
 provides users with tutorials and a wide variety of
business success stories.

4. Top brands and the followers
About 92% of international brands tweet more than once daily, 36% of which are link-
containing tweets

5. Top Brand profiles in India
FOLLOWERS
FOLLOWING
+3144 +1072 +832 +604 +287
Reliance
mobile
• 2364804
• 3843
Airtel India
• 1605829
• 538
Pune
Marathas
• 1017855
• 66

6. 1. Tweet
2. Reply
3. Re-tweet
4. Favorite
5. Hashtag
6. Mention

7. Hashtags = trackable Twitter keywords
A hashtag before promoting an initiative
Tweets gain more visibility

8. ##Hashtag wisely
A Twitter chat is a public conversation
on Twitter based around a unique
hashtag.
 The hashtag allows you to follow the
discussion and easily participate in it.

9. GROW YOURBUSINESS WITH TWITTER

10. How does it help???

11. The Twitter Basics
What is twitter for your business.
Twitter profile
Content
Growing the number of followers
Measuring results

12. 1. Username
2. Profile pic
3. Bio
4. URL
5. Header image
6. Pinned tweets

13. Twitter Solutions

14. Tweet Decks

15. # Tweet smarter campaign guide- Ad
campaigns
Create and refine your Twitter Ads campaigns

16. Build your Campaign Optimize your campaign
• Design a website card
• Choose your audience
• Manage the cost of your
campaigns
• Track traffic and
conversions
• Enhance your creative
• Fine-tune your targeting
• Refine your bidding
strategy
• Drive performance with
online conversion tracking

17. Website card

18. Target your customers
Twitter provides the following targeting
options

19. 7 Proven Twitter Success Strategies
LISTEN strategically.
RESPOND to everyone.
REPEAT great content.
HASHTAG wisely.
ADVERTISE smarter.
JOIN conversationsaations
USE tools.

20. Thank you!!!