XBOX

1. XBOX
Travis Trainor

2. XBOX Overview

3. Big Idea
 Interactive “Tests”
 Social Media Collaboration
 Increased Consumer Usability

4. Digital Tools

5. Digital Tools

6. Target Audience
 XBOX Users
 New Users
 Searching for games/accessories

7. Marketing
 Display Advertising
 ESPN
 Youtube
 “All New” “Get In the Game”

8. Pricing
 Social Media: $700 per photo ($2800 per
month)
 Display Ads: $500 a month ($1000 a month)
 SEO: $750 a month
 30 days to start
 Campaign Total: $4550 a month

9. KPI
 Click through rate
 Each Site
 XBOX Sales?

10. Summary
 Create interactive “tests” through social media
 Facebook, Twitter, Pinterest, Instagram and
Youtube Involved
 Target XBOX users
 Measure click through rates and XBOX sales