Wild Rivers Coast Rural Tourism Studio Marketing Presentation

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Travel Oregon

Marketing Business Travel

Big potential impact

We know
them well

We don’t
know them

Limited potential impact

Big potential impact
N California
culinary

birders
cyclists
I-5 corridor

We don’t
know them

nature based

Limited potential impact

We know
them well

Katy insert screen shot jdrt
webpage in eova

QUESTIONS TO ASK

What?
What do you offer?

So what?
Why should this audience care?
What need do you fill?
What benefits will they derive?

Now what?
What do you want this audience to do?

KEY COMPONENTS OF YOUR
MESSAGE FRAMEWORK

(Source: PhoCusWright. “Loco Over Local: Four Trends That Are Reshaping
Tourism”)

Wild Rivers Coast Rural Tourism Studio Marketing Presentation

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Wild Rivers Coast Rural Tourism Studio Marketing Presentation

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72. QUESTIONS TO ASK What? What do you offer? So what? Why should this audience care? What need do you fill? What benefits will they derive? Now what? What do you want this audience to do? KEY COMPONENTS OF YOUR MESSAGE FRAMEWORK

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Wild Rivers Coast Rural Tourism Studio Marketing Presentation

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