How your socialinfluence translates     to real-world      collateral                       Megan Murphy  upGRADE⇧        ...
INTRODUCTION •  Why we chose this topic     •  “What’s in it for me?” •  What We Found    •  social scoring @NickDeyo    @...
Platforms Measuring Social Influence
Multi-Network Scoring
Measuring Social Influence               •  What is Klout?               •  Social “Perks”               •  How to sign up...
CASE STUDIES
How I Met Jay Fenster                        @JayFenster
@JayFensterJay Fenster
What is Social Influence@CaesarsPalace? •  Interaction
How is Social InfluenceCalculated?
Perks @CaesarsPalace:Its All About the Relationships                 vs
Who Will Appreciate This?People looking to create      memories!
Whats the Best Perk for the Man     Giving all the Perks?           The Coffee Shop              @grouchyjohns            ...
Gilt Groupe Rewards Shoppers•    #giltperk•    First to offer direct     discounts consumers     could access     without ...
Launching Spotify Stateside                        •  #spotifyperk                        •  Invitation to digital        ...
Virgin Americas New Route •    #VXToronto •    Free round-trip      airfare for new      route & invitation      to join V...
Mark Schaefer•  Return on Influence -   The Revolutionary   Power of Klout, Social   Scoring, and   Influence Marketing•  ...
The Future of Social Influencefrom Return on Influence•  Online influence will become a   key indicator for professional r...
Conclusions“We’re at the dawn of a new era of the democratization of      influence.”   -Mark Schaefer
#upGRADESU Perk
upGRADE Presentation*
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upGRADE Presentation*

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#NewhouseSM4 Presentation by
Nick Deyo
Emily Maher
Megan Murphy
Rodney Fleming

April 2, 2012

Published in: Education, Business, Technology
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upGRADE Presentation*

  1. 1. How your socialinfluence translates to real-world collateral Megan Murphy upGRADE⇧ Nick Deyo Emily Maher Rodney Fleming #upGRADESU
  2. 2. INTRODUCTION •  Why we chose this topic •  “What’s in it for me?” •  What We Found •  social scoring @NickDeyo @RodneyWFleming @eamaher90 @MeganRuthMurphy
  3. 3. Platforms Measuring Social Influence
  4. 4. Multi-Network Scoring
  5. 5. Measuring Social Influence •  What is Klout? •  Social “Perks” •  How to sign up for Klout Perks
  6. 6. CASE STUDIES
  7. 7. How I Met Jay Fenster @JayFenster
  8. 8. @JayFensterJay Fenster
  9. 9. What is Social Influence@CaesarsPalace? •  Interaction
  10. 10. How is Social InfluenceCalculated?
  11. 11. Perks @CaesarsPalace:Its All About the Relationships vs
  12. 12. Who Will Appreciate This?People looking to create memories!
  13. 13. Whats the Best Perk for the Man Giving all the Perks? The Coffee Shop @grouchyjohns The Man Behind the Counter @jjwylie
  14. 14. Gilt Groupe Rewards Shoppers•  #giltperk•  First to offer direct discounts consumers could access without being targeted first•  Narrowing discounts on scores ensures brands are attracting lifetime value influencers - "tastemakers"•  "Bait and Switch" reaction
  15. 15. Launching Spotify Stateside •  #spotifyperk •  Invitation to digital music service + 1 month subscription to Spotify Premium •  To reach middle America •  Functional issues hindered success •  250% more traffic than normal for both sites
  16. 16. Virgin Americas New Route •  #VXToronto •  Free round-trip airfare for new route & invitation to join VAs Toronto launch event •  Success tracked by impressions & reach, counting perk click-through rate “As a brand, weve found that social media is an informal, authentic way for us to engage with guests and prospective guests — and also amplify our awareness within limited ad budgets. As we enter a brand new market we thought it was an interesting approach to partner with clout in this way.” – Okawa Fletcher. VA Spokesperson
  17. 17. Mark Schaefer•  Return on Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing•  “Unavoidably, we will be known for our Klout scores and followers and badges of social proof. But the smartest marketers will always remember that we are people too.” @MarkWSchaefer
  18. 18. The Future of Social Influencefrom Return on Influence•  Online influence will become a key indicator for professional roles•  Impending marketing arms race•  Online behaviors will influence offline consumer behaviors•  Influence measurement scoring will inspire varied treatment of customers
  19. 19. Conclusions“We’re at the dawn of a new era of the democratization of influence.” -Mark Schaefer
  20. 20. #upGRADESU Perk

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