10. • Type of Company : Apple is a publicly traded
corporation under the ticker AAPL
• Employee 60,400
• Total assets: $138.68 billion
• Total equity: $90.05 billion
• Profit: $ 25.922 billion
• Operating income: $ 33.790 billion
20. Targets
Apple is marketing to people who have a few
characteristics.
1) Middle/Upper income folks who are willing to pay a
bit more for a better user experience. paying 500
more for a computer is not a huge deal if you have a
decent income.
2) People who like to have fun with technology. No
other platform offers as many entry level tools (the
whole iLife bunch and more). This includes people
who like to shoot a lot of digital photos or video. It's
the whole digital hub concept. People are starting to
buy into it.
22. Targets
• 75% of overall sales
• Short lived product
• Emotional buying
• Highly sensible to purchasing experience
Consumer &
SME
• Emphasis on simplicity & reliability
• Typical solutions consists in one laptop for
every student and teacher, along with the
installation of a wireless network
Education
• Require high-power computing
performance
• Need high integrations & service level
Enterprise, Gov.
& Creative
24. Brand management
Narrow, highly focused
product range
“Hit products” instead of
incremental steps
High impact roll-out, held
during periodical keynotes
41. Mac OS was being copied and running on cheap PCs.
The tech industry changes fast and apple may not be
able to be keep up.
Apple relies too much on overseas companies to
manufacture its products.
App Store has been a huge success but Apple may lose
its control because of its extremely fast developing.
Apple does not have as much experience in the mobile
industry as its competitors.
Bad Debt Problem in China
Others problems
43. Contact information
FutureWorld @ Crescent Mall
Unit 3F-19, 3F-20A on Floor 3 in the Crescent
Mall, located at 101 Ton Dat Tien Street, Tan Phu
Ward, District 7,
Ho Chi Minh City, Vietnam
Tel : 84-985700246
Hot line: 877-204-3930 for direct access to Apple
representatives
