2. WHO IS TOSHA?
Tosha's passion and curated creativity unite to spark an outstanding array of authentic talent. For
over a decade, she has worked in-house for top brands in the Fashion Industry (Bebe, Wet Seal,
Frederick's of Hollywood, Sue Wong and Fox) in design, product development, production, styling,
marketing & merchandising. She has also helped brands catapult into well-known names. Tosha is an
international magazine writer showcasing brands and "behind the scenes" of the fashion industry as
well as brand consulting. In addition to speaking as a fashion industry expert, Tosha is a graduate of
FIDM and a regular lecturer at their career connections events and open houses. She also is an alumni
chapter chairperson.
At the unbelievable age of two, Tosha started modeling and participating in pageants across America.
Over the years, she has countless titles to her name. She was signed by the #1 modeling agency FORD
models. Tosha was Calvin Klein's fit model and modeled for numerous top brands, been featured in
music videos and appeared in mutiple publications. "That experience taught me how to carry myself
in a confident way and also exposed me to the world of fashion."
5. INTERNATIONAL MAGAZINE JOURNALIST
Tosha’s work has been published in numerous magazines world-wide. Covering up and
coming designers, fashion shows and giving readers a behind the scenes look into the
fashion industry.
6. RUNWAY SHOWS
Tosha has worked in, attended and continues to be a part of numerous fashion shows.
While working for Frederick’s, Tosha was
responsible for putting together the
merchandise of this fashion show shown
above.
Mercedes-Benz
Fashion Week. Tosha
helps designers
prepare for the
runway.
7. TRADE SHOWS
Over the years Tosha has been apart of the following trade shows as a buyer,
trend research analyst, sourcing manager or writer.
8. SPEAKING EVENTS
Tosha speaks at different organizations, events and schools as a fashion industry expert.
Tosha is a alumni from FIDM (Fashion Institute of Design and Merchandising). She now speaks at
career connection events, open houses as well as other events for FIDM.
Tosha is also a alumni chair chapter
PROJECT RUNWAY star Nick Verreos & Tosha
Clemens host a FIDM open house event!
10. WORKING FOR BEBE
Product Development & Production for Accessories, Outwear & Sweaters
The sexy sophisticated bebe woman is known for her bold
confidence. Tosha brought an attention to detail to the
execution of the brand. She had a vital leadership role in
handling product development for Sweaters, Outerwear
and Accessories. She managed and created Line Sheets
and Color Cards for both internal and vendors use,
implemented and managed the communication for all
Fittings and prepared and issued Tech Packs to the
vendors. Tosha gave the final approval of the products
before merchandise was released to the stores. Tosha
also selected key item products to be featured in different
media outlets.
11. WORKING FOR WET SEAL
Accessory & Shoe Development and Production
The iconic Wet Seal brand has been around for decades
catering to the enthusiastic
junior market. Tosha’s role was to tap into the hearts of
the young adult by
offering her astonishing accessories and irresistible
shoes. Tosha shopped the market, both locally and
globally to find the best products and best vendor
resources available.
When a connection was made, Tosha would re-develop
products to make them appeal
better to the Wet Seal girl. She would work with the
factories to reinforce on time
deliveries, product durability and accurate
costing.
Tosha also picked products for photo-shoots and social
media channels to promote the brand on a national level.
12. WORKING FOR FREDERICK’S OF HOLLYWOOD
Textile Manager
Frederick’s is a house hold name that exudes
sexiness and glamour. Tosha was the Textile
Manager, designing the fabrics for the brand.
Researching fabric trends and colors for the
season were a pivotal role. Tosha would approve
L/Ds, Trim Cards and Bulk Materials for the
brand. Tosha would also work with the PR
department to execute product placement in
magazines as well as help with fashion show
productions.
13. WORKING FOR FOX
Product developer for Accessories & Trims
Responsible for creating products for the incredibly world
famous brand, Fox. Each season,
Tosha would collaborate with her team to determine the trends
for the season. Sourcing
fabrics, materials and managing factories became a part of
Tosha’s daily life.
Tosha was in charge of negotiating cost and re-designing
products in order to make the final product realistic to the
retail demands. Also, insuring product compliance through
proper testing was pivotal. Tosha has been trained by
chemist in Europe to thoroughly understand the product testing
standards, both PROP65 and
REACH (European guidelines).
Tosha created the content for the Fox magazines and would
also work with global Sales Reps to educate them on the
products.
14. WORKING FOR FOX
Example of a Tech Pack (directions on how to produce a product) that is sent to the factory to
insure accurate production of the desired product.
15. PR & BRAND AGENCY
Tosha Cole Clemens is an international public relations and branding agency representing the
fashion, accessories and beauty industries.
Our specialty is shaping emerging and existing brands into house-hold names through targeted
online and print publications, social media, entertainment placement, celebrity endorsements and
product development consulting.
Our agency has connections with editors world-wide. We create the editorial & content for the
magazines, making us unique from traditional PR agencies who rely on writers. Instead we provide
everything the magazines needs in order to publish quickly.
