beFRESCO
for DMOs

Federico Pareja and Carlos Perez for beFRESCO.com
beFRESCO designs destination strategies
to increase travelers' influence
on a massive scale
The Social Traveler
Travelers are becoming
Social Travelers, people that trust
other people to choose destinations
and travel options, and sha...
Travelers’ passion for live sharing
has become DMOs' newest,
most powerful marketing tool.
Success in Social Media occurs
because thousands of contents
are shared hundreds of times
Search Trends
What we do
1

We group DMO's travelers according
to Motivation for Sharing (MOSAI)
© Lila Ortega and Carlos Perez for beFRESCO
© Lila Ortega and Carlos Perez for beFRESCO
2

We identify destinations' storytelling
opportunities
“kitchen+temple: a city tale with
two thousand years of history”
“kitchen+temple: a city tale with
two thousand years of history”
“sand storytelling:
so many things to say”
3

We design editorial guidelines
to produce/curate
shareable branded contents
Pur pose

Communicate

TO BE SHARED
Focus

Place

MY EXPERIENCE
Funct ion

Top of Mind

RELEVANCE
Aut hor ship

Me

US
“How to Add
User Generated Contents
without losing
Brand Identity”
Content adapted to
Sales Funnel Stage
4

We maximize mobile app engagement,
and strenghthen travel experiences
through Gamification solutions
5

We set milestones and KPIs
to ensure adequate monitoring and success
Content + Apps + Engagement
=
Massive Brand Advocacy
beFRESCO places the Social Traveler
at the center
of DMOs' marketing strategies
Carlos Perez is a Social Media Stategist and Content Marketing developer, helping B2C leading international brands to desi...
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
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beFRESCO strategies for DMOs

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beFRESCO programs boost Travel Brand Advocacy by encouraging satisfied travellers to share their experience through the Social Media.

According to Nielsen, 92% of consumers around the world trust posted word-of-mouth and recommendations from friends and family, above all other forms of advertising.

beFRESCO helps you build on your success, by leveraging satisfied customers’ testimonials and comments in Social Networks, thus maximising your brand awareness and preference.

Published in: Travel, Business
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beFRESCO strategies for DMOs

  1. 1. beFRESCO for DMOs Federico Pareja and Carlos Perez for beFRESCO.com
  2. 2. beFRESCO designs destination strategies to increase travelers' influence on a massive scale
  3. 3. The Social Traveler
  4. 4. Travelers are becoming Social Travelers, people that trust other people to choose destinations and travel options, and share with others their experiencies
  5. 5. Travelers’ passion for live sharing has become DMOs' newest, most powerful marketing tool.
  6. 6. Success in Social Media occurs because thousands of contents are shared hundreds of times
  7. 7. Search Trends
  8. 8. What we do
  9. 9. 1 We group DMO's travelers according to Motivation for Sharing (MOSAI)
  10. 10. © Lila Ortega and Carlos Perez for beFRESCO
  11. 11. © Lila Ortega and Carlos Perez for beFRESCO
  12. 12. 2 We identify destinations' storytelling opportunities
  13. 13. “kitchen+temple: a city tale with two thousand years of history”
  14. 14. “kitchen+temple: a city tale with two thousand years of history”
  15. 15. “sand storytelling: so many things to say”
  16. 16. 3 We design editorial guidelines to produce/curate shareable branded contents
  17. 17. Pur pose Communicate TO BE SHARED
  18. 18. Focus Place MY EXPERIENCE
  19. 19. Funct ion Top of Mind RELEVANCE
  20. 20. Aut hor ship Me US
  21. 21. “How to Add User Generated Contents without losing Brand Identity”
  22. 22. Content adapted to Sales Funnel Stage
  23. 23. 4 We maximize mobile app engagement, and strenghthen travel experiences through Gamification solutions
  24. 24. 5 We set milestones and KPIs to ensure adequate monitoring and success
  25. 25. Content + Apps + Engagement = Massive Brand Advocacy
  26. 26. beFRESCO places the Social Traveler at the center of DMOs' marketing strategies
  27. 27. Carlos Perez is a Social Media Stategist and Content Marketing developer, helping B2C leading international brands to design and implement SM campaigns based on quality contents and social currency. Throughout his career, he has worked at key managerial and consulting positions, developing innovative approaches to move brands and organizations forward, implementing effective teamwork practices and protocols to ensure success. David Walker has launched and managed internationally known magazines and media brands throughout Europe, Latin America, the US, and Asia. As the editorial and publishing director of one of the world’s largest travel guide publishers, he brought the world’s best known travel guides into the US market, and as an established content and editorial director, he brings content-first and brand-sensitive editorial management to beFRESCO’s world-wide network of content providers, bloggers, travel writers, photographers, and passionate amateur travelers. Federico Pareja is a highly skilled marketing professional with over 13 years of international experience. He holds deep knowledge of all aspects of marketing and communication, including advertising, PR, market research, branding, printed, online and social media. He has worked as an independent consultant, mainly with clients from the editorial, fashion, cinema and tourism industries. His portfolio includes brands/companies such as: Pandora, Lise Charmel, Mexican Tourist Board, Fous/Edipresse, Colombia Tourist Board, and V Magazine, among others. Alex de Waal has over 20 years of global strategic management experience in Tourism & Hospitality industries and extensive experience in reading commercial context and engendering long term thinking and actions within organisations. He is a recognised leader in the Australian destination management sector having directed Tourism Queensland’s global marketing efforts. Alex also conceived and implemented the Australian Tourism Data Warehouse, the Australia’s national platform for digital tourism information on Australia. Alex brings a wealth of hands on hotel, travel wholesale & retail as well as destination management experience to beFRESCO clients. befresco.com

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