Grendene was founded in 1971 in Brazil by Italian immigrants as a producer of plastic containers and wine bottle caps. It has grown to become the largest injected shoe factory worldwide with 25,000 employees working in a 253,000 square meter facility. Rider is an exclusive brand of Grendene that began with comfortable sandals and sneakers. It bases its pricing not on competitors but on innovation and variety. Communication is through advertisements in magazines, newspapers and public spaces during the main selling seasons. Products are shipped by truck from Brazil to Argentina for distribution.

1. Group 16
Una marca de

2. Grendene was founded on
February 25, 1971 by Alexandre
and Pedro Grendene, Farroupilha
Italian immigrants in Rio Grande
do Sul, Brazil. The company
began as a producer of plastic
containers, was devoted to
making the covers of the jars of
wine, as it is in Farroupilha
Riograndense saw, the main local
winemaking area.

3. Today it has 25,000 staff working in
the 253,000 m2 and is injected shoe
factory number one worldwide.

13. It is based on the quality of their products, since no brand
offers this level of innovation and product variety. In every
mall you go you will find no fewer than 10 different
models, each with its essential character. That's why
having a high price.
Our brand can not base their pricing decisions on
their competitors, but there are also big brands like
Adidas who are in this area but do not develop their
full potential for wanting to dominate. Therefore, Rider
does not base its prices on its competitors.

14. Rider began with the sub-division of the product, Terra
and dunes, which were very comfortable, with a unique
appeal and doomed to massage male segment. The
second sub-division was the sneaker-sandal that included
high technology for customer comfort.
Rider based principally as a product basis, in sandals, so
that the customer has a comfortable foot rest, to use
space in several areas, whether at home, the beach, etc..

15. Rider Communication in Argentina occurs mostly in
graphical form, in advertisements in magazines,
newspapers and on public roads.
Rider made his communication in times close to the
selling season and during this, it is between the
months of September as a pre-season from October
to April inclusive, and season itself.

16. Rider's factories are located in Brazil and the
products are shipped to your sales representative
in Argentina by truck, this is the only means by
which we come to Argentina since the products
Rider Saddle Shoes SA Grendene is the
exclusive representative in this country Ltda.

17. MORE INFORMATION ....

19. “Alem do horizonte” 1 min. “Alem do horizonte” 30 seg.

20. Una marca de
GOAL OF THE GROUP IS 16, WHICH TO THIS PRESENTATION
HAS BEEN KNOWN FOR A COMPANY AND ITS SYSTEM OF
WORK, PERTAINING TO THE ITEM OF FOOTWEAR, to start
from scratch and is currently one of the leaders in its market ....