Presented at KahenaCon in Jerusalem, May 26h 2013: http://www.kahenadigital.com/kahenacon/
Here I review some of the changes in Search and SEO that we've seen over the last few years. I identify 4 trends which are important for the SEO community to be thinking about as we move forward.
37. SERGEY BRIN
GOOGLE
My vision when we started
Google 15 years ago was that
eventually you wouldn't have to
have a search query at all.
You'd just have information come
to you as you needed it.
45. Information tied to verified online
profiles will be ranked higher than
content without such verification,
which will result in most users
naturally clicking on the top
(verified) results.
ERIC SCHMIDT
GOOGLE
56. We have a potential launch later
this year...
...we don’t want low quality
experience merchants to be
ranking in the search results.
MATT CUTTS
GOOGLE
65. Understand: Natural Language
“HOW TALL IS JUSTIN BIEBER?”
“Justin Bieber is five feet seven
inches tall.”
“HOW OLD IS HE?”
“Justin Bieber is 19 years old.”
78. We know that great content comes
from great authors, and we’re
looking closely at ways this markup
could help us highlight authors and
rank search results.
OTHAR HANSSON
GOOGLE AUTHORSHIP PROJECT
96. IMAGE CREDITS:
Apps backdrop: Adobe
Siri images: Breezi PlaceIt
57 signals diagram: Eli Pariser
Google Glass for Tube: Jack Morgan
Google Cooling Room: Google/Connie Zhou
Penguin, climbers, bridge, data center, melons
report, chalkboard, library: Shutterstock
PRESENTED AT: