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Technologies that will change the Future of Search

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From Hummingbird to Hyper-Local mapping, from Conversational search to Context, from Bitcoin to Beacons... There are so many new technologies arriving which are changing the way people search, what they expect from search and how the search results are presented to them, that it is easy to believe that SEO is going to be in for a turbulent couple of years.

This session will look at some technologies, from those that are starting to get established through to those that aren't yet available, and discuss the possible impacts these might have on both search and SEO.

Published in: Internet
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Technologies that will change the Future of Search

  1. 1. brought to you by… March 2015 LOTS OF TECHNOLOGIES THAT WILL CHANGE THE FUTURE OF SEARCH 10
  2. 2. source: APsource: Skybox
  3. 3. @TomAnthonySEO
  4. 4. LONDON NEW YORK SEATTLE @TomAnthonySEO
  5. 5. The Story So Far Hallo, München!
  6. 6. What is a search query?
  7. 7. Query Keyword Spoken phrase Image
  8. 8. Query Keyword Spoken phrase Image Estimated Intent
  9. 9. Query Keyword Spoken phrase Image Search ‘mode’ (regular / maps / images) Search settingsEstimated Intent
  10. 10. Personalisation Search HistoryLikes/Dislikes Query Implicit query aspect Explicit query aspect Keyword Spoken phrase Image Search ‘mode’ (regular / maps / images) Search settings Estimated Intent
  11. 11. Personalisation Search HistoryLikes/Dislikes Query Implicit query aspect Explicit query aspect Keyword Spoken phrase Image Search ‘mode’ (regular / maps / images) Search settings Estimated Intent Device
  12. 12. 57 ‘s source: http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles In 2011, Google was using: about you to customise results.
  13. 13. query “london tube stations”
  14. 14. explicit aspect of query implicit aspect of query iPhone user, on street in London “london tube stations”
  15. 15. Context Current Situation Time Personalisation Search History Current Location Mode of Travel Likes/Dislikes Schedule Companions Query Ancestor Queries Implicit query aspect Explicit query aspect Keyword Spoken phrase Image Search ‘mode’ (regular / maps / images) Search settings Device Anticipated Situation Past activities Estimated Intent
  16. 16. Estimated Intent Algorithm Response Search Interface
  17. 17. Technology Categories Context Search Interfaces Smarter Engines
  18. 18. Context
  19. 19. Hyper-Local Search: Indoor Streetview, Beacons & The Physical Web Context #1
  20. 20. iBeacons
  21. 21. Beacons & Physical Web iBeacons
  22. 22. Beacons & Physical Web The Physical Web
  23. 23. Indoor streetview Indoor Streetview http://goo.gl/maps/BRTPC
  24. 24. Wearables: Google Glass, Activity Trackers & Smart Watches Context #2
  25. 25. source: Jack Morgan Smart Glasses
  26. 26. NBEDACTIVITY TRACKER Smart Watches
  27. 27. NBEDACTIVITY TRACKER Android Activity Recognition API
  28. 28. Mobile: ‘Mobile is now a behaviour, not a device’ Context #3
  29. 29. “Mobile is now a behaviour, not a device. People are using screens interchangeably and simultaneously throughout the day. And we really think about the user and the context rather than a particular form factor or device.” OMID KORDESTANI 
 GOOGLE
  30. 30. Search Interfaces
  31. 31. APIs and the death of the Web Interfaces #1 decline
  32. 32. web usag e time
  33. 33. Apps
  34. 34. source: Tesco APIs allow actions
  35. 35. source: Tesco APIs allow actions
  36. 36. Cards Interfaces #2
  37. 37. Cards
  38. 38. 38 Cards source: http://blog.intercom.io/the-end-of-apps-as-we-know-them/
  39. 39. App Indexing Interfaces #3
  40. 40. App Index
  41. 41. App Deep Link
  42. 42. Natural Language, Intent-revision & multi-step queries Interfaces #4
  43. 43. “The conversational component opens up a dimension of ‘did you mean?’ or ‘have you thought about it this way?” JOHN BOYD, GOOGLE
 MARCH 2013
  44. 44. Old Model: Multiple Queries Query Algorithm Response Revised Query Algorithm Response
  45. 45. New Model: Single Multi-step Query Query Algorithm Response Additional Input Algorithm Revised Response
  46. 46. Augmented Reality Interfaces #5
  47. 47. NBED FINAL: Holo Lens Video Microsoft Hololens
  48. 48. Shared Screens Interfaces #6
  49. 49. source: Microsoft Chromecast
  50. 50. source: Microsoft Shared Screens
  51. 51. Idea Language Independent Search?
  52. 52. Hallo, SMX München! Ich spreche Deutsch!
  53. 53. WordLens
  54. 54. Smarter Search Engines
  55. 55. 1 The Knowledge Vault & The ‘death’ of Structured Data? Smarter SE #1
  56. 56. Knowledge Vault Knowledge Graph
  57. 57. Wolfram Alpha Language
  58. 58. 1 “a picture is worth a 1000 words” Smarter SE #2
  59. 59. “Two pizzas sitting on top of a stove top oven”
  60. 60. 1 Indexing to Understanding Smarter SE #3
  61. 61. index ˈɪndɛks/ A set of items each of which specifies one of the records of a file and contains information about its address.
  62. 62. King - Man + Woman = Queen
  63. 63. NBED FINAL: Hummingbird Hummingbird
  64. 64. 1 Email 2.0 Smarter SE #4
  65. 65. Actions in Emails
  66. 66. Email Markup
  67. 67. Before this decade is out, we will have a smart priority inbox that will find for us the 10 most important emails we've received and handle the rest without us having to touch them. TOM AUSTIN, GARTNER
 AUGUST 2014
  68. 68. Danke schön! Follow me: @TomAnthonySEO

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