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Beacons and their Impact on Search & SEO

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This deck is a quick introduction to iBeacons, Google's Physical Web and Eddystone projects and discusses how they may impact search and SEO. Presented at SMX Munich.

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Beacons and their Impact on Search & SEO

  1. 1. BEACONS: WHAT ARE THEY AND HOW MIGHT THEY IMPACT SEARCH? Tom Anthony SMX Munich 2016
  2. 2. 1 2 3 Impact on search Example use cases ‘Brands’ of beacon What is a beacon? 4 WHAT I’LL COVER
  3. 3. WHAT IS A BEACON? 1
  4. 4. PLEASE — NOT BLUETOOTHEXAMPLE BEACONS
  5. 5. BLUETOOTH
  6. 6. PLEASE — NOT BLUETOOTH
  7. 7. BLUETOOTH LOW ENERGY
  8. 8. PLEASE — NOT BLUETOOTHBLUETOOTH LOW ENERGY
  9. 9. PLEASE — NOT BLUETOOTHTRANSMITTERS
  10. 10. 1 ‘BRANDS’ OF BEACON 2
  11. 11. 2013 iBeacon 2013 - APPLE IBEACON
  12. 12. IBEACON - TELLS PHONES IT IS NEARBY Source: Nerdery
  13. 13. IBEACON - BROADCASTS A SET OF ID NUMBERS f7826da6-4fa2-4e98-8024-bc5b71e0893e UUID: 21312 Major: 5313 Minor:
  14. 14. IBEACON Rich Rooms (Reiche Zimmer) Residenzmuseum Room 59 f7826da6-4fa2-4e98-8024-bc5b71e0893e UUID: 21312 Major: 5313 Minor:
  15. 15. IBEACON Germany f7826da6-4fa2-4e98-8024-bc5b71e0893e UUID: 21312 Major: 5313 Minor:Thomas-Dehler Straße
  16. 16. IBEACON - NEEDS YOUR APP INSTALLED
  17. 17. 2014 - GOOGLE PHYSICAL WEB PROJECT
  18. 18. GOOGLE PHYSICAL WEB www.example.com URL:
  19. 19. 2015 Google Eddystone 2015 - GOOGLE EDDYSTONE
  20. 20. EDDYSTONE BEACONS www.example.com URL: 9E5D61E66621DA7CA6300EDY45673A89 UID: Battery: 50… Telemetary: URL UID TLM
  21. 21. EXAMPLE USE CASES 3
  22. 22. IBEACON: APPLE STORE Source: Apple Insider
  23. 23. Beacons & Physical Web GOOGLE PHYSICAL WEB
  24. 24. iOS: bit.ly/pw-ios Android: bit.ly/pw-droid DOWNLOAD THIS APP
  25. 25. IMPACT ON SEARCH 4
  26. 26. BUS STOP - TIMETABLE Source: UNT Bus Schedule
  27. 27. RESTAURANT - MENU Source: Search Engine Watch
  28. 28. Passive notifications can reach a user before they do a search. ANSWER PEOPLE BEFORE THEY ASK
  29. 29. INDOOR STREETVIEW Navigate to certain products in a store.
  30. 30. Phones uses Wifi points to place you. Beacons could do the same for hyperlocal positioning. HYPERLOCAL SEARCHES
  31. 31. Beacons are not encrypted. You can listen for competitor beacons in your app… NAUGHTY IDEA
  32. 32. SMARTPHONE + IOT = REMOTE CONTROL FOR THE WORLD
  33. 33. http://dis.tl/smxbeacon MY BEACON IS BROADCASTING THIS URL
  34. 34. DANKESCHÖN!@TomAnthonySEO

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