The Power of Story in Business Plan

1. THE POWER
IN BUSINESS PLAN
OF STORY

2. WHERE
GOOD IDEAS
COME FROM

3. There is no
such thing
as a bad idea.

4. ”THROW YOUR
MESSAGE TO
THE LIONS AND SEE
WHAT IS LEFT
ONCE THEY HAVE
GOBBLED IT UP.”
Klaus Fog et al.
Storytelling: Branding in practice

5. STORY
TELLING

6. HOOK
”I have been
waiting for this
day for 2 years...”
Steve Jobs,
introducing the first iPhone
Macworld, 2007

7. HOOK
MESSAGE
What do you
want people to
remember?

8. HOOK
MESSAGE
CONFLICT
What is your
solution to the
problem?

9. HOOK
MESSAGE
CONFLICT
CHARACTERS

10. BAD GUYS vs. HEROES

11. HOOK
MESSAGE
CONFLICT
CHARACTERS
PLOT HOW
is it going
to happen?

12. Give your story a
HEADLINE

13. DRAW
your story

14. WHAT IS
BEING
CREATIVE?

15. IN
SPI
RA
TION

16. BUSINESS
MODEL

17. CANVAS
WWW.BUSINESSMODELGENERATION.COM

18. COOL
BUSINESS
CONCEPTS