The document discusses the anatomy of online searches, noting that 93% of online experiences begin with search engines and highlighting the importance of different types of keywords. It outlines the composition of search results, including organic, local, and paid search, and identifies major players in the search market. Additionally, it emphasizes the role of online directories in enhancing business visibility and provides a call to action for a free search marketing analysis.

1. The Anatomy of a
Search

2. 93% of online
experiences begin with
a search engine.

3. 75% of users never
scroll past the first
page of search results

4. Types Of Keywords
• Generic Keywords — ”Digital Camera”
• Broad Match Keyword — “Panasonic Digital Camera”
• Long Tail Keywords — “Panasonic LUMIX GH4
Professional 4K Mirrorless Interchangeable Lens
Camera”
• Local Search — ”Digital Cameras Murfreesboro”

5. 3 Areas of
a Search Result

6. Organic Search

7. Local Search

8. Paid Search

9. Different Search Engines
65.44%
15.82%
8.28%
As of January
2016

11. Who Powers Who?
• As of January 1, 2016, AOL searches are powered by Bing.
• As of July 29, 2009, Bing also powers Yahoo! searches,
while Yahoo! retains 88% of the revenue from search ad
sales.
• Google powers Ask.com search results, among many
other popular searching sites.

12. Popular Online Directories
• Facebook
• Yelp
• BBB
• Angie’s List
• LinkedIn
• Merchant Circle
• CitySearch
• BizJournals.com
• Whitepages
• YP.com

13. What Are Online Directories?
• No one uses a phone book anymore! We search online
for information.
• Think of online directories as another place for your
business to be found online.

14. Online Directories Rank Organically

15. Anatomy of a Search Recap
• We use different types of keywords to search.
• Search results include local map listings, organic search
results, and paid advertisements.
• Google, Bing, and Yahoo! dominate the search market
share.
• Use online directories to advance your placement on
search results — no matter which search engine.

16. Any Questions?

17. Free Search
Marketing Analysis
Call us at 615-890-3600 and mention this seminar for a free
analysis of your search marketing efforts.