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The Anatomy of a Search Result

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A search result contains three distinct areas - ads, organic results, and local results. Learn more with this search guide from Titan Web Marketing Solutions.

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The Anatomy of a Search Result

  1. 1. The Anatomy of a Search
  2. 2. 93% of online experiences begin with a search engine.
  3. 3. 75% of users never scroll past the first page of search results
  4. 4. Types Of Keywords • Generic Keywords — ”Digital Camera” • Broad Match Keyword — “Panasonic Digital Camera” • Long Tail Keywords — “Panasonic LUMIX GH4 Professional 4K Mirrorless Interchangeable Lens Camera” • Local Search — ”Digital Cameras Murfreesboro”
  5. 5. 3 Areas of a Search Result
  6. 6. Organic Search
  7. 7. Local Search
  8. 8. Paid Search
  9. 9. Different Search Engines 65.44% 15.82% 8.28% As of January 2016
  10. 10. Who Powers Who? • As of January 1, 2016, AOL searches are powered by Bing. • As of July 29, 2009, Bing also powers Yahoo! searches, while Yahoo! retains 88% of the revenue from search ad sales. • Google powers Ask.com search results, among many other popular searching sites.
  11. 11. Popular Online Directories • Facebook • Yelp • BBB • Angie’s List • LinkedIn • Merchant Circle • CitySearch • BizJournals.com • Whitepages • YP.com
  12. 12. What Are Online Directories? • No one uses a phone book anymore! We search online for information. • Think of online directories as another place for your business to be found online.
  13. 13. Online Directories Rank Organically
  14. 14. Anatomy of a Search Recap • We use different types of keywords to search. • Search results include local map listings, organic search results, and paid advertisements. • Google, Bing, and Yahoo! dominate the search market share. • Use online directories to advance your placement on search results — no matter which search engine.
  15. 15. Any Questions?
  16. 16. Free Search Marketing Analysis Call us at 615-890-3600 and mention this seminar for a free analysis of your search marketing efforts.

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