Radio Journalism and production- CHARACTERISTICS OF RADIO Simplicity of radio Radio is inexpensive Radio does not need electric power supply: You can listen to radio using A radio receiver is portable: Pictorial Although it is a mass medium, radio is basically very personal. The listener to a good programme feels that is just for him or her. To this person, then, it is no longer a mass medium, it is one to one. Good broadcasters never orate, or preach, they talk to one listener.

1. TRINITY INSTITUTE OF PROFESSIONAL
STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75
Affiliated Institution of G.G.S.IP.U, Delhi
BJMC Radio Journalism &
Production 24205

2. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
CHARACTERISTICS OF RADIO
Radio is characterized by its ability to carry information
and disseminate that information from the
transmission source to the receiving audience and
thereby inform a large group of individuals such as
nations or cities.

3. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Additionally, Radio can disseminate information from a
single source to many destinations, it has the ability to
reach users separated by both time and space.
you do not need a radio studio at home to listen to a
programme,
CHARACTERISTICS OF RADIO

4. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Simplicity of radio
Compared to all other media, radio is
simple to use. radio needs very simple
technology
and equipment.

5. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Radio is inexpensive:
As it is simple, it is also a cheaper medium. The cost
of production is low and a small radio can be bought
for as low a price as say
fifty rupees.

6. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Radio does not need electric power supply: You
can listen to radio using
Dry battery cells even if you do not have electric power
supply or a generator.
So in a country like ours, where electricity has not
reached everywhere,
radio is a great blessing.

7. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
A radio receiver is portable:
A radio receiver is portable in nature
means we can accompany it whenever
and wherever is the need.

8. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Pictorial
• Radio, because it is a medium of sound only,
can be very evocative. When
• you listen to a radio play, or someone
describing a scene, you can 'see' it far
• our imagination to make pictures.

9. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Personal
• Although it is a mass medium, radio is basically very
personal. The listener
• to a good programme feels that is just for him or her.
To this person, then, it
• is no longer a mass medium, it is one to one. Good
broadcasters never
• orate, or preach, they talk to one listener.

10. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
THANK YOU
BY PRIYANKA TYAGI