My work for Unit 20 Advertising

1. Daniel Ho
• Unit 20 Advertising
• For Horror movie

2. IT –chapter 1
2017
America
The Exorcist
1973
America
Colour out of space
2019
America

3. A nightmare on
elm street
1985
America
The Shining
1980
America
The Purge
2013
America

4. Train to busan
2016
Korean
Parasite
2019
Korean
Squid game
2021
Korean
Coralina
2009
Ameria

5. The 5 movie posters I
like most are
Parasite
The struggling Kim family
sees an opportunity when the
son starts working for the
wealthy Park family. Soon, all
of them find a way to work
within the same household
and start living a parasitic life.
I like this movie posters
because it has a lot of depth
and the censored eye look as
it gives a sense of mystery
and tragedy .
Release date: 30 May
2019 (South Korea)
Director: Bong Joon-ho
Box office: $263 million
Budget: ₩17.0 billion;
(~$15.5 million)
Awards: Academy Award
for Best Picture, MORE
Distributed by: CJ
Entertainment, Neon, Ca
mera Film

6. The Purge talks about this
wealthy family locking down
to protect them from the
purge.
The purge is a 1-night
annual festival where all
crimes are legal, and
people have to survive it
This movie poster has a
creepy vibe to it and his
mask looks like a human
skin, so it makes him more
shivering to watch
Release date: 31 May 2013
(United Kingdom)
Director: James DeMonaco
Box office: 89.3 million USD
Budget: $3 million
Production
companies: Blumhouse
Productions; Why Not
Productions; Platinum
Dunes; Dentsu; Overlord
Productions;
Distributed by: Universal
Pictures

7. Seven helpless and
bullied children are
forced to face their
worst nightmares
when Pennywise, a
shape-shifting clown,
reappears. The clown,
an ancient evil
torments children
before feeding on
them.
Release date: 8 September 2017 (United
Kingdom)
Director: Andrés Muschietti
Box office: $701.8 million
Music by: Benjamin Wallfisch
Adapted from: It
Distributed by: Warner Bros. Pictures
This movie posters has a
dark background to
make the core of the
standout , simple and
effective

8. After a meteorite lands in the
front yard of their farm, Nathan
Gardner and his family find
themselves battling a mutant
extra-terrestrial organism that
infects their minds and bodies,
transforming their quiet rural life
into a technicolour nightmare
Initial release: 7 September 2019
Director: Richard Stanley
Adapted from: The Colour Out of
Space
Budget: $6–12 million
Music by: Colin Stetson
Very colourful and
vibrant theme of purple,
great idea as purple is
both a warm and cold
light so this unnatural
theme of colour makes
the movie even greater

9. Seok-woo and his daughter are on
a train to Busan on the latter's
birthday to see his wife. However,
the journey turns into a nightmare
when they are trapped amidst a
zombie outbreak in South Korea.
Release date: July 2016
(South Korea)
Director: Yeon Sang-ho
Prequel: Seoul Station
Sequel: Peninsula
Language: Korean
Distributed by: Next
Entertainment World
Post-apocalyptic world
very scary and despare
the emotions are very
real on the character and
has good world building
by one picture

10. Movie Ideas
unimaginable horror
cannot be described or
name​
Cthulhu
Tentacles
evil eyes
blood moon
demonic beings
gods
elder gods
outer gods
monster
sanity
blood and gore
Lord of mysteries
titans
supernatural
fog
darkness
apocalypse
disasters
civilizations
aliens
Elements of the Movie

11. P2 Movie Name: Crimson moon-By Daniel
Ho
• Horror, Thriller, Mystery , post apocalyptic
• Movie elements – Lovecraftian horror, eldritch horror weird and cannot be describe
• Often the main character will lose his sanity over time as he witness the truth and these story
are horrifying not by its jump scare but by its plot, will let think about the plot for a while.
The term Lovecraftian Horrors, also known as Eldritch Abominations or simply Cosmic Horrors, is a
sub-genre of horror created by the American writer H.P. Lovecraft in his stories. Lovecraftian horror
has been used in literature, art, comics, movies, television, and video games even after the author's
death.
Age rating 15+
Description
One day the Red moon rises and the world began to change, species of unidentifiable demons, ghouls and
monster arises from the depth beneath , killing anyone they see, These Demons cannot be killed , the only
thing that can fight these demons so other demons , so people have to stop them and the only way to stop and
confine them is to bond with the other demons with a deed and you can use the demon's ability , but with
every use of the power you will lose sanity and eventually gets consumed by the demons and the demons will
get lose.

12. • Type of product : horror movie
• Specification: A1 international paper or bigger
• Purpose: To promote my movie and to entertain
• Synopsis: trailers, billboards, posters, other form of advertisement social media etc.
• Inspiration: lovecraft's novel and other stories, colour out of space, Annihilation
• Advert content: social media promotional material billboards, merchandise an imaged based poster and a graphic based
poster interview on the actors/actresses
• Slogan: The Blood Moon rises , The end is near
• The Depth rises

13. Plot
• Main character witness the moon changing and monsters began to rise from the depth
beneath people losing their sanity, the main character has a special ability where he can
stay calm at every situation and this has helped him to think and assets situations and
escape near almost every time, his main and objective is to find out the reasons behind
the blood moon's ascension and what is lurking in the universe and everything outside,
• After he escapes the demonic beings, he found an artifact which turned out to be an eye
of a demon king and with the help of the artifact he has found the truth, but the truth is so
dangerous it made him go mad

14. Primary Pictures

16. My main movie poster
is in the colour theme of
red because of the name
"crimson moon" but I
tried other colour
variants of it, and It
looks pretty good ,
I took the picture of the forests which is the
foreground, but I didn’t take the picture of
the moon because the pictures I took of
them moon isn't good as I didn’t get the
quality and the texture of the moon because
it was too far away and blurry, so all the
foreground were primary, but the moon Isn't.

17. I like the malignant posters
I really like the poster has mainly black with a single red theme to it and it would look
really goo to show the worldbuilding as it can show the apocalyptic world and the
themes and motif behind it.
These designs aren't complex, and it can let the audience remember what you are
selling.
The colour red links with the emotion of fear and danger, the theme of my movie Is
linked with the idea of fear of the unknown and if the world only has one colour, then
this will greatly bring out the theme and by using only one colour, we have messed
with our most important senses (the eye) ,nullifying and enhancing the idea of fear.

18. What the movie would look in a billboard.
These are what the
movie posters would
look like if they were in
real life the Posters
doesn’t fit because it is
meant to be A 1 size, but
the billboard is wider.
These billboard looks
good but I think that it's
not the best because the
colour theme is red, but
the rest of the building
and sky is blue.