E-COMMERCE
INNOVATIONS IN
CHINA
How China Approaches E-Commerce and How You Can Learn From It

THE HUMAN EVOLUTION
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GOING “CYPER”
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PHOTO-STERIALIZATION
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NO WIFI = BAD RESTAURANT

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The ubiquity of Internet fostered a new
revolution…

RISE OF THE OTAKU…OR NERDS
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PROBABLY THE MOST FAMOUS NERD

RISE OF THE OTAKU…OR NERDS
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Living in the second dimension…

HYPERCOMPETITION OF ONLINE SHIOPS
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THE WAR
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57 11.11 500
!
~ 7.46 b EUR

HOW MUCH DOES IT COST TO SEND A PARCEL
FROM MADRID TO HAMBURG AND GET IT
DELIVERED THE NEXT DAY?

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The result?

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Design of platforms gravitate together
very quickly…

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How do disruptions happen?

DISRUPTOR PATTERNS
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▫︎The Integrator
▫︎The Localizer
▫︎The Boundary Pusher
▫︎The Empathizer

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The Integrator:
People do not use tool as an end, but a
means to an end.

WECHAT THE HOLY PORTAL
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Money Transfer
Money Funds
Mobile Payment
Travel

INTEGRATION REQUIRES A ECOSYSTEM
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▫︎Government regulations
▫︎Banks
▫︎Points of Sale
▫︎Universal Availability of Devices / Apps
▫︎Better Security
▫︎Lower Concerns for Privacy

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The Localizer:
Stop neocolonialism and cultural
invasion.

THE SOMEWHAT NOTORIOUS XIAOMI
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THE “COPYCAT”
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THE “COPYCAT”
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THE “COPYCAT”
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THE “COPYCAT”
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THE “COPYCAT”
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THE “COPYCAT”
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BUT…THEY ARE VERY DIFFERENT
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▫︎Caller location
▫︎Integrated caller ID
▫︎Malicious caller / message detection
▫︎Integrated Yellow Page
▫︎Free WIFI hotspot connection
▫︎Extremely quick iterations
▫︎…UNBELIEVABLY CHEAP

NEW WAYS TO DO E-COMMERCE
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▫︎Sells almost exclusively online
▫︎Flash buy
▫︎Group buy (like group on)
▫︎“Instant Kill”

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The Boundary Pusher:
Keep running until stopped.

THE CASE OF ALIPAY QR CODE PAYMENT
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Show
QR Code DONE!

THE CASE OF ALIPAY QR CODE PAYMENT
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▫︎E-cash not allowed by government
▫︎New pilot cases in some areas with selected retailers

THE CASE OF DIDI
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▫︎Premium Taxi: bypassing government regulations
▫︎Adding tips: location-based

MORE PLACES TO EXPLORE AND
EXPERIMENT!

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The Empathizer:
Touch points made consistent,
and happy.

E-COMMERCE = MANY, MANY TOUCH POINTS
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Website Payment Delivery Support

EFFICIENCY + HUMAN FACTOR
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SOME KEY TAKE AWAYS
▫︎Don’t try too hard to innovate, try to follow and tweak
▫︎Start small, begin with local people
▫︎Experiment with pilot programs
▫︎When everything’s equal, be more human
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DANKE!
!
dzhang@thoughtworks.com