The document discusses innovations in e-commerce in China. It covers topics like the rise of online shopping and platforms like WeChat that allow for integrated payments, transportation booking, and other services. Companies like Alibaba and Xiaomi are examined for how they localize products and services for China and push boundaries through constant iteration and circumventing regulations. The document emphasizes strategies like starting small, experimenting, focusing on the user experience, and integrating services to build out e-commerce ecosystems.

1. E-COMMERCE
INNOVATIONS IN
CHINA
How China Approaches E-Commerce and How You Can Learn From It

2. THE HUMAN EVOLUTION
2

3. GOING “CYPER”
3

4. PHOTO-STERIALIZATION
4
NO WIFI = BAD RESTAURANT

5. 5
The ubiquity of Internet fostered a new
revolution…

6. RISE OF THE OTAKU…OR NERDS
6
PROBABLY THE MOST FAMOUS NERD

7. RISE OF THE OTAKU…OR NERDS
7
Living in the second dimension…

8. HYPERCOMPETITION OF ONLINE SHIOPS
8

9. THE WAR
9
57 11.11 500
!
~ 7.46 b EUR

10. HOW MUCH DOES IT COST TO SEND A PARCEL
FROM MADRID TO HAMBURG AND GET IT
DELIVERED THE NEXT DAY?

11. 11
The result?

12. 12

16. 16
Design of platforms gravitate together
very quickly…

19. 19
How do disruptions happen?

20. DISRUPTOR PATTERNS
20
▫︎The Integrator
▫︎The Localizer
▫︎The Boundary Pusher
▫︎The Empathizer

21. 21
The Integrator:
People do not use tool as an end, but a
means to an end.

22. WECHAT THE HOLY PORTAL
22
Money Transfer
Money Funds
Mobile Payment
Travel

23. INTEGRATION REQUIRES A ECOSYSTEM
23
▫︎Government regulations
▫︎Banks
▫︎Points of Sale
▫︎Universal Availability of Devices / Apps
▫︎Better Security
▫︎Lower Concerns for Privacy

24. 24
The Localizer:
Stop neocolonialism and cultural
invasion.

25. THE SOMEWHAT NOTORIOUS XIAOMI
25

26. THE “COPYCAT”
26

27. THE “COPYCAT”
27

28. THE “COPYCAT”
28

29. THE “COPYCAT”
29

30. THE “COPYCAT”
30

31. THE “COPYCAT”
31

32. BUT…THEY ARE VERY DIFFERENT
32
▫︎Caller location
▫︎Integrated caller ID
▫︎Malicious caller / message detection
▫︎Integrated Yellow Page
▫︎Free WIFI hotspot connection
▫︎Extremely quick iterations
▫︎…UNBELIEVABLY CHEAP

33. NEW WAYS TO DO E-COMMERCE
33
▫︎Sells almost exclusively online
▫︎Flash buy
▫︎Group buy (like group on)
▫︎“Instant Kill”

34. 34
The Boundary Pusher:
Keep running until stopped.

35. THE CASE OF ALIPAY QR CODE PAYMENT
35
Show
QR Code DONE!

36. THE CASE OF ALIPAY QR CODE PAYMENT
36
▫︎E-cash not allowed by government
▫︎New pilot cases in some areas with selected retailers

37. THE CASE OF DIDI
37
▫︎Premium Taxi: bypassing government regulations
▫︎Adding tips: location-based

38. MORE PLACES TO EXPLORE AND
EXPERIMENT!

39. 39
The Empathizer:
Touch points made consistent,
and happy.

40. E-COMMERCE = MANY, MANY TOUCH POINTS
40
Website Payment Delivery Support

41. EFFICIENCY + HUMAN FACTOR
41

42. SOME KEY TAKE AWAYS
▫︎Don’t try too hard to innovate, try to follow and tweak
▫︎Start small, begin with local people
▫︎Experiment with pilot programs
▫︎When everything’s equal, be more human
42

43. DANKE!
!
dzhang@thoughtworks.com