USE Case Study Presentation
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Client briefing for students taking LT5063 Events Management Consultancy
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USE Case Study Presentation
- 2. Upper Street Events • Introduction • Events industry • USE - History • What we do • Jobs in the industry • Case study
- 4. The impact of experiential events marketing • B2B increased their face to face marketing budgets by 16% between 2009 – 2011 • The average order with human interaction is £22,734 • The average order without face to face interaction is £1,242
- 5. History • How many people • Where we run our shows • Oldest show • Premium & Passion led
- 7. Sports
- 8. Music
- 9. Theatre
- 10. Exhibitions
- 11. Links to videos of The Language Show Live! https://www.youtube.com/watch?t=1&v=yY1C ksP1_Xw Country Living Magazine Chirstmas Show https://www.youtube.com/watch?v=p9oNXlTh MWQ MoveIt! https://www.youtube.com/watch?t=2&v=flkB DcJTadw
- 12. Our Events
- 13. Awards Won
- 15. Sales
- 16. Marketing
- 17. Operations
- 18. Event Management
- 19. Event Management
- 20. Finance
- 21. Career Paths Event Director Sales Manager Operations Manager Marketing Manager Marketing ExecutiveOperations ExecutiveSales Executive
- 22. Salaries in the industry Executives 16,000 – 30,000 Managers 27,000 – 55,000 Event Director 55,000 +
- 23. London Met & USE • Internships / Work Placements • Stefania Fedele • Sally Pitt • Matthew Harrison • James Tibbets • Teresa Smith • Sophie Billi • Amber Woodhouse
- 24. The focus of the case study • What makes a good event • Identifying people passionate about a niche subject/activity • 80% of Facebook activity is based around organising meetings/get-togethers
- 25. What are the aims? • Idea • Delivery • Marketing & Sales • The Event Experience • Comments & Suggestions
- 26. Idea • What is the concept? • Other similar shows? • Why is this show different? • How is the show delivered/marketed/sold?
- 27. Delivery • Online pre-event, on the day and afterwards • Venue/Location • Time • Entrance • Layout
- 28. Marketing • Who are the Exhibitors? • Who are the Visitors? • Sponsors? • Why should / do they attend? • Consistency between marketing campaign & delivery of the event? • Analysis on online marketing before/during/after the event
- 29. Sales • Mix of exhibitors • In line with brand and visitor demographic? • How are they looked after? • Stand design
- 30. The experience/features • Theatre • Celebrities • Education/How to demonstrations • Independent advice/One to ones • Avoid a static event
- 31. What USE looking for? • Creative, originality and fresh perspectives • Logical thinking • A professional and creative poster • Suggestions & comments
- 32. Any Questions?