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Spring training 2012
- 1. Spring Training 2012 Trade Show Tips & Trends
- 10. Exhibit Surveys Inc *2011 data based on survey of U.S. Trade Shows
- 11. 2011 9000 Business-to-Business shows in U.S. 1.5million exhibiting companies 60 million attendees
- 12. Attendees who anticipatebuying within 12 months of show? 47%
- 13. How many first-timers attending show? 36%
- 14. Influence on buying plans? 35% said "more favorable"
- 15. "Net Buying Influence" *make or recommend final purchasing decision 81%
- 16. Hours Spent Visiting Exhibits? 8.3 hours / 2.4 days
- 17. Benefits? • Prospects PAYfor the opportunity to meet face-to- face with you • Catch up on industry news and education • Show-and-tell complex technologies and sophisticated products • Competition • Leads! • What else?
- 18. "Microsoft was made by shows like CES..."
- 20. • Exhibit Design/ Materials / Technology • Flooring • Lighting • Interactive Media • Social Media • Lead Generation technologies • Exhibit Rentals • International Exhibit Opportunities
- 21. Large format Fabric It's EVERWHERE!
- 32. What's so greatabout fabric? • Vibrant and seamless printing • Cost effective to print, package, and ship to trade shows. • Easy to assemble, saves on labor • Durable, washable • Organic shapes allows for creativity
- 33. Cool, Clean, Organic,Targeted
- 43. Trade Show Tip Buy a wastebasket! • cost to purchase at Home Depot - $9.00 • Typical cost to rent from General Contractor (Freeman). $25-$35 per show
- 55. Trade Show Tip Don'tship small packages direct to show site • Ship 20 lb box FedEx Overnight @ $100 • Freeman charges $53 "special handling" fee for package less than 30 lbs. • Material handling charge @ $114 minimum charge per piece for special handling • $100 + $53 + $114 = $267 • ship to hotel saves $167 (just 1 package!) • Anything shipped via UPS, FedEx, Airborne Express, DHL is considered special handling
- 61. Trade Show Tip •put multiple packages on skid to avoid special handling when shipping direct- to-show
- 70. Trade Show Tip •Make deadline for ADVANCE PRICE on show orders • Electric, carpet rental, lead generation, cleaning, floral, etc.... • 15% to 20%
- 75. Trade Show Tip •Ship to advance warehouse • Cost is higher, but..... • Saves on detention time • Saves on over-time off-loading • Easier to track • everything in booth space when you get there
- 80. Trade Show Tip •Turn in bill of lading at freight desk with carrier name • Freight carrier cannot miss check- in! • Designated show carrier is not your friend! • Forced Freight?
- 83. Trade Show Tip •Put time in schedule to follow up on leads..... • Follow up on leads • Value of lead is reduced after 1 week.... • Personal contacts are memorable and impressive
- 84. LOOK, IN THEAIR...
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- 98. Trade Show Tip •Pre-show marketing can extend the "life" of event • Better chance of attendees finding you at show • E-mail, snail mail, twitter, Facebook, phone, website, etc... • Tell them where, when, why?
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- 100. www.youtube.com/watch? v=Z1cg6HMXx68&feature=fvsr? v=Z1cg6HMXx68&feature=fvsr Samsung Transparent screen technology
- 101. www.youtube.com/watch? v=i5922LZ4u7s Microsoft Surface Touch technology
- 102. Social Media What do I do with it?
- 103. Take live video -Q & A -how to -customer testimonials
- 104. Display live twitterfeed using trade show hash tags (i.e. #CES) Or company hash tags (i.e. #XYZ Company)
- 105. Run polls and contests on Facebook with prize for participation
- 106. Build trade show pageon website to help with Pre-show marketing
- 107. Tweet-ups for eats anddrinks are great networking events
- 108. Take pictures -post to web -tweet 'em -Facebook 'em -pictures of city, venue, trade show floor
- 109. Lead Generation technology
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- 116. Wizard Event Technologies RFID Future Technology
- 117. RFID technology Wizard Event Tehnologies
- 118. Recommendation • Test it •Simple for staff? • How will you sync to your CRM? • Attendee friendly? • Solution is different for each exhibitor
- 119. Rental • LCD screens •Furniture • drape and rod • Workstations / Counters • Literature racks • Exhibits! Exhibits! Exhibits!
- 120.
- 132. TREND International Exhibiting S.T.E.P.
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