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Trend Forecasting

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Elodie Marteau
Elodie Marteau

Trend Forecasting and strategy - Wearable technology

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WEARABLE TECHNOLOGY
WEARABLE TECHNOLOGY PRODUCT PRICE • Target audience: female consumers who are willing to spend more money for something that truly speaks to • Wealthy (high price) and ac;ve women • Not necessarily tech-­‐savvy people PLACE PROMOTION • Launching events • Brands collabora;ons • Key opinion leaders & endorsement • Social networks • Clothes, accessories, jewelleries, etc. which are both func%onal and aesthe%cally pleasing • More than a novelty • Incorporated into everyday life • Department stores • Concept stores (ColeLe) • High fashion stores

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Trend Forecasting

  • 2. WEARABLE TECHNOLOGY PRODUCT PRICE • Target audience: female consumers who are willing to spend more money for something that truly speaks to • Wealthy (high price) and ac;ve women • Not necessarily tech-­‐savvy people PLACE PROMOTION • Launching events • Brands collabora;ons • Key opinion leaders & endorsement • Social networks • Clothes, accessories, jewelleries, etc. which are both func%onal and aesthe%cally pleasing • More than a novelty • Incorporated into everyday life • Department stores • Concept stores (ColeLe) • High fashion stores