The document discusses the potential of augmented reality (AR) and virtual reality (VR) technologies in social media marketing. It provides examples of companies that have used AR/VR successfully in their marketing, such as Lowe's Holoroom project and Gucci's partnership with Snapchat. The future of AR/VR in social media marketing is promising as the technologies continue to advance and their use spreads to more industries. Global investment in AR/VR rose significantly from 2019 to 2020 and the market is expected to grow rapidly in coming years, holding untapped potential when combined with social media.

1. A Social Media
Marketing Trend
Analysis:
Augmented &
Virtual Reality
(AR/ VR)

2. Agenda

3. Who Cares
About
Social
Media
Marketing?
As of 2021, more than 91% of companies in the U.S. utilize
social media marketing
More than 3.78 billion people (~47.4% of the global population)
use one form of it
It allows companies to reach larger groups of people including
target audiences  different platforms  different benefits 
different demographics
Customer service, data analytic, and viral trend marketing
implications!!!
Learn more about your competitors
Regardless of your business size – use the latest business
solutions to improve online presence

4. What is
AR/VR?
AR VR

5. AR/VR
Timeline
1838
Sir Charles Wheatstone
develops concept of
stereopsis or binocular
vision
1935
American science fiction
writer Weinbaum releases
Pygmalion’s Spectacles
where the main character
explores a fictional world
using goggles (VR)
1950s -1970s
1956 - Heilig creates
Sensorama (first VR
machine)
1961 – Philco creates
Headsight headset (VR)
1968 – Harvard professor
Sutherland designs first AR
headset (Sword of
Damocles)
1970s- MIT creates
Aspen Movie Map
1980s - 2000
1987 – VPL Research Inc
first to sell VR googles and
gloves and the term ‘virtual
reality’ was termed
1990s- AR termed by Tom
Caudell. VR arcade
machines released (Sega
VR-1). VR headsets
becoming available for
2010-2015 2016-2020
2016 – Microsoft releases
HoloLens headset
(AR/MR). Pokemon go
released
2017 – AR becomes
mainstream (Ikea, Lowes,
etc)
2020 – AR/VR extends to a
wide range of industries
2010 - 18-year old
Palmer Luckey creates
Oculus Rift VR
prototype
2014 – Sony and
Samsung create own
VR headsets, Google
releases Cardboard
device and Google
Glass AR glasses

6. Evolution of Marketing – Why is AR / VR
Relevant in Social Media?
• Technological innovations have
continuously impacted digital
marketing
• A shift is occurring as the ‘website’
is losing traction as the primary
source for online conversations
• Mobile apps, chat apps, and voice
activated devices continue to
engage consumers
• AR/VR originated in the entertainment
industry but is quickly adapting to
marketing
• Social media is all about engagement
and interaction  AR/VR enhances
content, changes the way things look
and feel, and allows users to experience
a virtual version of product offering
• This technology creates a lot of hype
and leads to free word-of-mouth
advertising

7. Why Use AR/VR in Social Media
Marketing?
Social media
platforms are
highly competitive
marketing tools
Use AR/VR to get a
competitive edge &
increase brand
recognition  new
method to engage and
approach clients
The technology is
still new and
emerging  lower
barriers of entry
VR & AR can
improve promotion
and advertising
efforts
People love branded
filters. Products and
services can be
explored, decrease
buyer’s remorse 
decrease in returns &
increase in sales
Allows brands to stay
in touch with clients
(CRMs) & keep up
with social media
trends (incorporate
viral trends with
AR/VR technologies)

9. Social Media Marketers Constantly Develop New
Content  Develop it for AR/VR Purposes
Fix the #1 Barrier in its Industry!

10. The Quest for Trendyness

12. Case Study
#1 – Lowe’s
Holoroom

13. Case Study #2 –
Gucci Partners with
Snapchat

14. Case Study #3 – The
Pokemon Go Global
Cultural Phenomenon

15. The Future of AR/VR Technology in
Social Media Marketing
“Virtual Reality and Augmented
Reality Have Donned a Reputation
of Being an Unfulfilled Promise for
Years. While it Has Not Lived Up to
its Profound Potential, Statistics
Show that the Technology is
Making Massive Leaps and
Bounds, and its Near Future is
Mesmerizing to Behold” (Gilbert,
2021)
The Augmented Reality, Virtual
Reality, and Mixed Reality
Market is Expected to Jump by
More than $220 Billion Between
2021 - 2028
From 2019-2024 – a 77% CAGR
is Expected and Global
Investing into the Technology
Rose 78.5% from 2019 to 2020
Picture the Untapped Potential
Being Incorporated with Social
Media Marketing – Will it
Trend?

16. • Baby steps - start easy with basic AR technology (app) that users can
entertain right off their phones
• Choose an AR app type (Location-Based, Marker-Based, Superimposition,
etc.). You’ll be surprised by how many there are!
• Develop content (video, 3D models, animation, 360 video)-for that app
with a specific goal/purpose in mind & incorporate into social media
marketing scheme  Make accessible to target audience. Track user data
(click-throughs, conversion, feedback) and utilize social listening
/monitoring
• AR applications can cost from $7,000 to $50,000 to make, with more
complex ones costing up to $250,000. Dive into VR when it makes sense
Business Implementation

17. Thank You

18. REFERENC
ES
Boiko, O. (2022, August 14). How much does augmented reality cost + examples. How Much Does AR Cost: What Influence the Price of the AR Solution.
Retrieved August 21, 2022, from https://wear-studio.com/cost-of-augmented-reality/
Fade, L. (2022, March 24). 8 inspiring examples of VR for marketing. VR Vision Group. Retrieved August 21, 2022, from https://vrvisiongroup.com/8-
inspiring-examples-of-vr-for-marketing/
Gilbert, N. (2022, January 14). 74 virtual reality statistics you must know in 2021/2022: Adoption, usage & market share. 74 Virtual Reality Statistics You
Must Know in 2021/2022: Adoption, Usage & Market Share. Retrieved August 21, 2022, from https://financesonline.com/virtual-reality-statistics/
Griffin, T. (2020, January 8). Council post: How augmented reality can boost social media marketing. How Augmented Reality Can Boost Social Media
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marketing/?sh=502fe44f3604
Hassall, I. (2016, July 19). How pokémon go has evolved digital marketing. SMSGlobal. Retrieved August 21, 2022, from
https://www.smsglobal.com/blog/pokemon-go-location-based-marketing/
Holoroom How to. Lowe's Innovation Labs. (n.d.). Retrieved August 21, 2022, from https://www.lowesinnovationlabs.com/projects/holoroom-how-to
Iqbal, M. (2022, June 30). Pokémon go revenue and usage statistics (2022). BusinessofApps. Retrieved August 21, 2022, from
https://www.businessofapps.com/data/pokemon-go-statistics/
Marr, B. (2021, May 17). The fascinating history and evolution of extended reality (XR) – covering AR, VR and mr. Retrieved August 21, 2022, from
https://www.forbes.com/sites/bernardmarr/2021/05/17/the-fascinating-history-and-evolution-of-extended-reality-xr--covering-ar-vr-and-
mr/?sh=34f5a3844bfd
Petrenko, V. (2021, August 31). AR/VR in social media marketing. Augmented and Virtual Reality in Social Media Marketing. Retrieved August 21, 2022,
from https://wear-studio.com/augmented-and-virtual-reality-in-social-media-
marketing/#:~:text=AR%20and%20VR%20allow%20brands,up%20with%20what%20interests%20them