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Camerimage 2009


                  T. Perronnet
                  EAMER MKG Director
Global box office was up
                    5.2% in 2008, to a new
                    record of more than $28
                    billion. Domestic box
                    office also set a record at
                    $9.8 billion, up 1.7%.




                      Through July, 2009:
                      •  Domestic box is up
                      another 4%




Data source: MPAA
ü    Soft economy
ü    Various strikes (WGA & SAG )
ü    overstock situation for FF productions
ü    2 out of the 3 main revenue Stream shrank
         1.    DVD sales : -13%
         2.    Commercials revenue for TV : -10 to - 13% WW.
         3.    Box office : very good : +4 % vs 08.




Ø    everyone explore new options !!!!
ü     Fewer American productions shooting in EU (-50%)
ü     Independant production protected for a while …. But
       catched up by market reality
      ¡  - Gvt fundings help to amortize the Independant market.
      ¡  - Distributors & TV are buying @ 30 to 40% cheaper vs 08.



Ø     WW FF market shrank by at least 5 to 7%
FF Production : major trends
                                                                                      % change
                          2004          2005        2006        2007          2008     08 vs 07
      North America        744           821         770         767           601      -21.6%
      All Europe          1203          1302        1380        1490          1508        1.2%
      Asia                1641          2179        2406        2585          2583       -0.1%
      Latin America        231           263         331         308           312        1.3%
      World               4237          4665        5011        5298          5134       -3.1%



                    Nb of films produced, 20 most prolific countries

                                         % change                                            % change
            2005   2006   2007   2008                           2005   2006    2007   2008
                                         08 vs 07                                            08 vs 07
India       1041   1016   1164   1325      13.8%    Korea        82    110      124   113      -8.9%
EU (27)     1045   1067   1150   1190       3.5%    UK          124    134      117   111      -5.1%
USA          699   673    656    520      -20.7%    Iran         26     77      105   100      -4.8%
Japan        356   417    407    418        2.7%    Argent.      60     60       80    90      12.5%
China        260   330    402    406        1.0%    Brazil       90    142      117    90     -23.1%
France       240   203    228    240        5.3%    Indones.     50     60       77    85      10.4%
Rus. Fed.    160   200    200    220       10.0%    Canada      122     97      111    81     -27.0%
Spain        142   150    172    173        0.6%    Mexico       53     65       70    70       0.0%
Italy        98    116    121    154       27.3%    Switzerl.    47     50       76    58     -23.7%
Ø  Could loose around 400 FF vs 08
Now is all about Location, location, location
    Ø  Tax and rebate incentives abound
    Ø  Chasing lower production costs
    Ø  Post forced to chase productions

                                                CO - PROD
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
 0%
                                                         NL




                                                                               POL
                                                                                     BUL
                                               SP
       ww
            US
                 EU (27)
                           FR
                                UK
                                     GE
                                          IT


                                                    BE


                                                              PORT
                                                                     CZ
                                                                          RO




                                                                                           CH
                                                                                                SWED
                                                                                                       DEN
                                                                                                             IRE
                                                                                                                   FIN
                 40% of FF are Co-produced in EU
ü     - WGA strike, SAG strike ultimately averted but
            the damage was there any way ….

                                 # of US TV Pilots
                    04/05        05/06       06/07       07/08        08/09
    Total            124          120         100          91          103


ü  - EU : Broadcasters reduced their # of programs &
financed 30% less !
       Ø  Some contrasty results :
              Ø  GE & Italy very good year but UK & FR suffered.

ü  35 2 perf for TV :      100 % of Fr Tv channels « tested » the format in 09
100,000
Number of 1st run screens




                             80,000                                                                                 WW 1st run
                                                                                                                    screens grew 3.2%
                                                                                                                    per year from
                             60,000
                                                                                                                    2001-2007. With
                                                                                                                    the global
                             40,000                                                                                 economic crisis,
                                                                                                                    1st run screen
                             20,000                                                                                 building slowed in
                                                                                                                    2008 to 1.1%
                                                                                                                    growth.
                                     0      2001     2002     2003     2004     2005     2006     2007     2008

                            Domestic        36,020   34,538   34,884   35,669   37,607   38,677   39,869   39,914
                            International   36,564   38,297   39,597   41,748   43,599   45,783   47,986   48,922
                            WW              72,584   72,836   74,481   77,417   81,205   84,459   87,855   88,836



                                                                                                              Data source: EI BR
60% of total screens
      worldwide are considered
      1st run.
      9.9% of WW 1st run
      screens are digital (or 6%
      of total screens).




Data source: Screen Digest, EI BR
¨    The Industry is stalled
       -    Low VPFs + low exhibitor contribution + high integrator
            margin = lower interest rates and/or longer terms
       -    Tough economic proposition (8-10 year payback) coupled
            with a credit crisis
Ø    Box office is up in majority of the countries
Ø    Traditional exhibition is up as well as D.cinema
        Ø  Even if D-cinema 40% of penetration, market would still
          produce more film than in 2002 !

Ø    Some recovery since Sept on both commercial and
      FF activities

Ø     Soft economy, SAG impact, € strenght, 2/3 perf
      conv … weight at least 70% of the situation.
Ø    Exhibition
            Ø  Technicolor 3D film - Kodak.




Ø    Production , Lab & Post
      Ø  More films to come !
      Ø  Continue to implement labs where necessary : Ukraine Oct 09
      Ø  Partnership Kodak – ARRI around degraining solution .
      Ø  Continue to push new formats : 35 mm 2 perf.
Dziękuję bardzo !
        Thank you !
16

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Camerimage 2009 thierry perronnet ok market overwiew

  • 1. Camerimage 2009 T. Perronnet EAMER MKG Director
  • 2.
  • 3. Global box office was up 5.2% in 2008, to a new record of more than $28 billion. Domestic box office also set a record at $9.8 billion, up 1.7%. Through July, 2009: •  Domestic box is up another 4% Data source: MPAA
  • 4. ü  Soft economy ü  Various strikes (WGA & SAG ) ü  overstock situation for FF productions ü  2 out of the 3 main revenue Stream shrank 1.  DVD sales : -13% 2.  Commercials revenue for TV : -10 to - 13% WW. 3.  Box office : very good : +4 % vs 08. Ø  everyone explore new options !!!!
  • 5. ü  Fewer American productions shooting in EU (-50%) ü  Independant production protected for a while …. But catched up by market reality ¡  - Gvt fundings help to amortize the Independant market. ¡  - Distributors & TV are buying @ 30 to 40% cheaper vs 08. Ø  WW FF market shrank by at least 5 to 7%
  • 6. FF Production : major trends % change 2004 2005 2006 2007 2008 08 vs 07 North America 744 821 770 767 601 -21.6% All Europe 1203 1302 1380 1490 1508 1.2% Asia 1641 2179 2406 2585 2583 -0.1% Latin America 231 263 331 308 312 1.3% World 4237 4665 5011 5298 5134 -3.1% Nb of films produced, 20 most prolific countries % change % change 2005 2006 2007 2008 2005 2006 2007 2008 08 vs 07 08 vs 07 India 1041 1016 1164 1325 13.8% Korea 82 110 124 113 -8.9% EU (27) 1045 1067 1150 1190 3.5% UK 124 134 117 111 -5.1% USA 699 673 656 520 -20.7% Iran 26 77 105 100 -4.8% Japan 356 417 407 418 2.7% Argent. 60 60 80 90 12.5% China 260 330 402 406 1.0% Brazil 90 142 117 90 -23.1% France 240 203 228 240 5.3% Indones. 50 60 77 85 10.4% Rus. Fed. 160 200 200 220 10.0% Canada 122 97 111 81 -27.0% Spain 142 150 172 173 0.6% Mexico 53 65 70 70 0.0% Italy 98 116 121 154 27.3% Switzerl. 47 50 76 58 -23.7%
  • 7. Ø  Could loose around 400 FF vs 08
  • 8. Now is all about Location, location, location Ø  Tax and rebate incentives abound Ø  Chasing lower production costs Ø  Post forced to chase productions CO - PROD 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% NL POL BUL SP ww US EU (27) FR UK GE IT BE PORT CZ RO CH SWED DEN IRE FIN 40% of FF are Co-produced in EU
  • 9. ü  - WGA strike, SAG strike ultimately averted but the damage was there any way …. # of US TV Pilots 04/05 05/06 06/07 07/08 08/09 Total 124 120 100 91 103 ü  - EU : Broadcasters reduced their # of programs & financed 30% less ! Ø  Some contrasty results : Ø  GE & Italy very good year but UK & FR suffered. ü  35 2 perf for TV : 100 % of Fr Tv channels « tested » the format in 09
  • 10. 100,000 Number of 1st run screens 80,000 WW 1st run screens grew 3.2% per year from 60,000 2001-2007. With the global 40,000 economic crisis, 1st run screen 20,000 building slowed in 2008 to 1.1% growth. 0 2001 2002 2003 2004 2005 2006 2007 2008 Domestic 36,020 34,538 34,884 35,669 37,607 38,677 39,869 39,914 International 36,564 38,297 39,597 41,748 43,599 45,783 47,986 48,922 WW 72,584 72,836 74,481 77,417 81,205 84,459 87,855 88,836 Data source: EI BR
  • 11. 60% of total screens worldwide are considered 1st run. 9.9% of WW 1st run screens are digital (or 6% of total screens). Data source: Screen Digest, EI BR
  • 12. ¨  The Industry is stalled -  Low VPFs + low exhibitor contribution + high integrator margin = lower interest rates and/or longer terms -  Tough economic proposition (8-10 year payback) coupled with a credit crisis
  • 13. Ø  Box office is up in majority of the countries Ø  Traditional exhibition is up as well as D.cinema Ø  Even if D-cinema 40% of penetration, market would still produce more film than in 2002 ! Ø  Some recovery since Sept on both commercial and FF activities Ø  Soft economy, SAG impact, € strenght, 2/3 perf conv … weight at least 70% of the situation.
  • 14. Ø  Exhibition Ø  Technicolor 3D film - Kodak. Ø  Production , Lab & Post Ø  More films to come ! Ø  Continue to implement labs where necessary : Ukraine Oct 09 Ø  Partnership Kodak – ARRI around degraining solution . Ø  Continue to push new formats : 35 mm 2 perf.
  • 15. Dziękuję bardzo ! Thank you !
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