Social media & universities

312 views

Published on

A look at social media and universities with particular focus on accommodation.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
312
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social media & universities

  1. 1. STUDENTS,UNIVERSITIES &SOCIAL MEDIAACCOMMODATION – 2012JOSE JIMENEZ – WWW.THEDIGITALPOST.CO.UK
  2. 2. PURPOSE OF PRESENTATON• Understand universities and their use of social media• Highlight best practice• Social media tips and advice
  3. 3. BENEFITS OF SOCIAL MEDIA- Another communication channel- Communication channel which students use- Responsive channel (2 way conversations)- Effective way to engage with students- Creates brand ambassadors
  4. 4. STATISTICS
  5. 5. REASONS FOR INTERNET USE
  6. 6. CREATIVE ACTIVITIES
  7. 7. INTERNET USE CONCERNS
  8. 8. EXAMPLES OF USE OFSOCIAL MEDIA
  9. 9. NOTTINGHAM TRENT UNIVERSITY • Videos are a powerful way to reach out to students • Videos highlight different accommodation venues • Videos use students to add a realistic view • Potential students more likely to engage with real students • Very popular videos • Videos are out of date… over 2 years old!
  10. 10. NOTTINGHAM TRENT UNIVERSITY • Keywords not being used effectively (titles yes but not elsewhere) • No links for further information to aid viewer • No call to action at end of video or in description • More tags should be used • No links to other videos
  11. 11. QUEEN MARY, UNI OF LONDON • Queen Mary FB welcome page • Segments users by type • Relevant user journey created as a result • Accommodation segment
  12. 12. QUEEN MARY, UNI OF LONDON • Link from FB page • Student Life section from website • Student testimonials on page • Link to Residential Services and Support
  13. 13. QUEEN MARY, UNI OF LONDON • Visitors are segmented • Ensures they receive relevant information
  14. 14. QUEEN MARY, UNI OF LONDON • YouTube channel for international students • 1 of 7 different YouTube channels • Videos about life in London but accommodation is also featured • Queen Mary has lots of videos featuring students
  15. 15. QUEEN MARY, UNI OF LONDON • Home page • Segmentation ensures visitors can find relevant information • Student Life section prominent • Accommodation link available on home page
  16. 16. MIT • MIT Admissions page • Student bloggers feature prominently on home page
  17. 17. MIT • MIT Admissions blog page • Blogging by various members of the school • Provides an inside view of what life is like at MIT • Blogs by students, staff, guests & alumni
  18. 18. MIT • MIT Housing website has only just been updated (old version below) • No real use social media yet. Likely to be WIP!
  19. 19. JOHN HOPKINS UNIVERSITY • Hopkins Interactive social media website • Student contributors only • Inside view of life at the University • Twitter, blog and videos on website • Popular website based on video views and blog comments
  20. 20. JOHN HOPKINS UNIVERSITY • 14 blogs on the website • 22 bloggers in total • One blog for first year students has 9 authors • Range of content covered and it is uncensored • Uncensored but guidelines likely to be in place
  21. 21. JOHN HOPKINS UNIVERSITY • Videos available on website & on YouTube • Housing topics include Dorm Tour and Hopkins Cribs 2.0 • Other topics: • Why Hopkin • Learn More, See More, B’More • A Day in the Life
  22. 22. JOHN HOPKINS UNIVERSITY • Dorm Tours for all their sites • Intro at start and call to action at end of video
  23. 23. JOHN HOPKINS UNIVERSITY • My cribs 2.0 follows on from earlier videos • Based on MTV format
  24. 24. GOOGLE KEYWORD TOOLhttps://adwords.google.com/select/KeywordToolExternalNote: UK searches based on exact match
  25. 25. CONCLUSIONS
  26. 26. CONCLUSIONS- Understand your audience  Who are they?  What topics are they discussing?  What issues are important to them?  Where are they online?  What tools are they using?- Segment your audience to provide relevant information- Get students involved to bring your university to life and to engage potential/other students- Video is a powerful tool to get your message across- Make sure you add a call to action to your activity based on your objectives- Storytelling is important e.g. online diaries
  27. 27. TIPS/ADVICE
  28. 28. TIPS/ADVICE- Think about your goals. What are you trying to achieve with social media?- Measure your activity. Think about which metrics to use- Activity needs to be aligned with other communication channels- Monitor conversations to understand your audience & react to a crisis- Use students for research purposes- Use students to assist with content  Video content (students more likely to connect with other students)  Video diaries to bring your universities to life  Blogging- Use students to manage your social media activity- Tweak you activity after regular assessments
  29. 29. CONSIDERATIONS
  30. 30. CONSIDERATIONS- Do you have the resources to manage your social media activity?- What content are you going to produce?- Do you have the resources to produce content?- Promote your activity  Build it and they will come isn’t going to work  Newsletters, email, website, social networks
  31. 31. JOSE JIMENEZ
  32. 32. JOSE JIMENEZ Social media consultant www.thedigitalpost.co.uk 07779 933346 Services Social media/online audit Social media strategy Social media monitoring Content development Training/Workshops
  33. 33. QUESTIONS

×