It's a totally crazy world out there with millions of marketing messages flying around at the speed of light. How can you have a brand that not only stands out from the crowd, it SINGS from the roof tops? Learn the 5 steps to having a brand that SINGS.

1. have a brand that
SINGS
The
5Steps to

2. You must be crazy!
BUSINESS
Information Overload
...it’s like trying to drink
from a fire hydrant...

3. light speed
change

4. Create a brand that others follow

6. More than just a logo...

7. Affects
all the senses

8. S Stand-out Strategy
I Inspire Raving Fans
N Nanosecond recognition
G Gets share of heart & mind as well as wallet
S Stands for something
Have a brand that SINGS

9. S Stand-Out
Strategy

10. Know Your Target

11. Know the problem you solve

12. Know where you want
your brand to go

13. Cut your own path through the brand jungle

14. Word
Of
Mouth
I Inspire raving fans

15. “My”
brand

16. WHAT’S YOUR ‘EST’
Funniest
Fastest
Tallest
Strongest
Smallest
Friendliest
Smoothest
smartest
DeadliestHONEST
safest
Cleanest
Cutest
Cleverest
Easiest
Coolest

17. N
Nanosecond
Recognition

18. more than a brand name

19. Does your card do it?

20. G
Gets share of mind and heart
as well as wallet

21. GETSANEMOTIONALREACTION

22. What’s in itfor me?

23. S
Stands for
Something

24. LOVE
What
You Do

25. S Stands for
Something
Have FUN

26. S Stands for
Something
Have FUN
CHANGE
The World

27. Stand-Out Strategy
Gets share of mind and heart
as well as wallet
Nanosecond
Recognition
Inspire raving fans
Stands for Something
Having a brand that SINGS

28. FREE
GUIDEBOOK
SINGS?
5Steps to having a brand that
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