Speaking at #PRfest on 16 June, Stella Bayles outlines automated tools and their uses in PR.

1. The power of
automation in PR

2. @stellabayles
stella@CoverageBook.com
Who is Stella?
Director: CoverageBook.com
AnswerThePublic.com
AnswerTheClient.com
Author: PRs Digital Resolution
Award-winning SEO-PR specialist

3. In the next 45mins I
will give you back 23
hours!

4. But first!

5. 3 pitfalls of
automation

6. 1. Sentiment analysis
• Machines don’t understand sarcasm

7. 2. Analytics commentary
• Machines don’t know your business

8. 3. Building relationships
• Machines can’t tell jokes

9. 1. Sentiment analysis
2. Report commentary
3. Building relationships
3 pitfalls of automation

10. 5 joys of
automation

11. 1. Insight &
brainstorming

12. Insights…

13. Triggers

14. There can be many Qs…

15. AnswerThePublic.com

16. AnswerThePublic.com

19. AnswerThePublic.com

20. Answer the queries
5 ways to get more iPhone storage
Best photo storage on your gap year
10 Best of the Best Hard-drives
Best tech for bloggers
5 ways to share photos with your family

21. 7 hours!

22. 2.Getting the idea
signed off

23. Meet for sign off

24. 3.5 hours!

25. 3.Sharing
collateral

26. Sharing collateral

27. 3 hours!

28. 4.Story
distribution

29. Story distribution
45% reply rate

30. Story distribution

31. 3 hours!

32. 5.Coverage
reports

33. Coverage reports

34. www.CoverageBook.com

35. www.CoverageBook.com

36. Coverage reports

37. 9 hours!

38. = 23 Hours

39. Your competitive
advantage

40. 1 new client each

41. Gisele Navarro - Head of Outreach at NeoMam Studios
My team used to spend countless hours
compiling reports for marketing
campaigns we launch for our clients on a
daily basis. We launch a minimum of 4
campaigns every week, you can imagine
how much time used to be spent on the
reporting stage alone.
Since automating, we managed to free up
big chunks of our time that we can now
spend on relationship building once
a campaign has been closed.

42. Heather Hansen,
Assistant Director of Communications at
Stanford Graduate School of Business
Since automating coverage reports
I've been able to showcase campaign
coverage in minutes and in a format
that's widely shareable.
We now have more time for
collaboration with rest of business
such as the social team.

43. 1.Don’t chase shiny things
2.Is there a problem?
3.Always review usage
BEWARE!

44. Appoint a head of tech?
Jeff Melton, MSL Group

45. What will YOU do
with your 23
hours?

46. @stellabayles
stella@CoverageBook.com
Q&A