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Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human
Conversation (and Power ...
You’re in good company. Join the thousands of top companies using Dice.
Visit dice.com/products
Everything you need
to fin...
eBook:
The Definitive
Guide to
Engaging Top
Tech Candidates
Get the guide:
dice.com/engage
4
Click on the Questions panel to
interact with the presenters
www.recruitingbrief.com/webinar-series/technical-recruiting...
About Susanna Frazier
Susanna Frazier is an innovative Talent Acquisition and Management Leader that’s “Fluent in Business...
6
Overview
• 5 min – Introduction
• 5 min – What is AI?
• 5 min – What is AI in Recruitment?
• 5 min – How to Increase Can...
7
What is AI?
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authentic Human Conversati...
8
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation
Artificia...
9
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation
Artificia...
10
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation
Artifici...
11
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation
Artifici...
12
What is AI?
• Artificial Intelligence (AI): a machine’s ability to have human-like
intelligence
• Machine Learning (ML)...
13
What is AI?
Artificial Intelligence
=
AUGMENTED INTELLGIENCE
Beyond the Buzzwords: Using Artificial Intelligence +
Mach...
14
What is AI in Recruitment?
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authentic ...
15
What is AI in Recruitment?
“AI is designed to streamline or automate some part of the recruiting
workflow, especially r...
16
Questions, Y’all!
• Which AI-powered technologies do you use?
• When / Why do you use them?
Beyond the Buzzwords: Using...
17
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation
− Linked...
18
Examples of AI for Recruiting
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authent...
19
Question, Y’all!
• What strategies have you used to power a high
candidate response rate?
Beyond the Buzzwords: Using A...
20
How to Increase Candidate Response Rates
• Strategically target relevant talent
• Position matching, Automated sourcing...
21
How to Strategically Target Relevant Talent
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to I...
22
“75% to 88% of the resumes received for a role are
unqualified.”
“Screening resumes takes 23 hours of a recruiter’s tim...
23
How to Strategically Target Relevant Talent
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to I...
24
Position Matching
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authentic Human Con...
25
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation
26
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation
27
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation
28
Automated Sourcing
Automated sourcing technologies continuously source for new talent
matches based on inputs like job ...
29
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation
30
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation
31
How to Better Understand Talent
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authe...
32
How to Better Understand Talent
• Research job title & target companies
• Create company alerts
• Research tech termino...
33
Predictive Signals
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authentic Human Co...
34
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation
35
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation
36
Social Intelligence
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authentic Human C...
37
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation
38
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation
39
How to Optimally Engage Talent
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authen...
40
How NOT to Optimally Engage Talent
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Au...
41
How NOT to Optimally Engage Talent
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Au...
42
How NOT to Optimally Engage Talent
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Au...
43
How to Optimally Engage Talent
• Identify talent’s areas of interest & EVP
• Craft personalized subject line
& mobile-f...
44
How to Optimally Engage Talent
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authen...
45
How to Optimally Engage Talent
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authen...
46
How to Optimally Engage Talent
Beyond the Buzzwords: Using Artificial Intelligence + Machine
Learning to Inspire Authen...
47
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation
48
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation
49
Q&A
Shelley Trout
With: With:
Head of Strategic Sourcing, Universal Music Group
LinkedIn page: linkedin.com/in/ohsusann...
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Tech Recruiting Dice Webinar − Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation (and Power Higher Response Rates)

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Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation (and Power Higher Response Rates)

Artificial Intelligence (AI), a machine’s ability to have human-like intelligence, and Machine Learning (ML), a type of AI that provides a machine with the ability to learn from inference, continue to dominate the headlines and integrate into our daily lives. It’s natural to question how our jobs (and job security) may be affected. Well… Good news, Y'all − AI doesn’t replace you, it empowers you!

Humans and AI actually need each other to coexist. Cognitive technology serves a critical role in augmenting humans. Artificial Intelligence = Augmented Intelligence. This creates unparalleled opportunities to draw out the full capacity and potential of the human spirit by relieving us of time-consuming transactional and mundane tasks.

AI has begun revolutionizing talent acquisition/management so more time can be focused on recruiting strategy and candidate relationships. Paradoxically, it's the bridge to helping your digital communications feel more human at a broad scale. AI is the future, but so is the human touch.

In this webinar, you'll learn how to leverage new-generation technology to inspire more authentic digital communication. These influential strategies will help improve your hiring process, create a better candidate experience, increase your quality of hire, and reduce your time to hire.

“How to” Takeaways:
• Strategically target talent using predictive signals, position matching, and automated sourcing.
• Better understand talent profiles using social intelligence.
• Increase response rates using hyper-personalization, optimized outreach times, and automated drip campaign sequences.
• Improve overall hiring efficiency using an arsenal of shared tips, tricks, and user-friendly AI tools/technologies.

Published in: Recruiting & HR

Tech Recruiting Dice Webinar − Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation (and Power Higher Response Rates)

  1. 1. Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation (and Power Higher Response Rates) Susanna Frazier Shelley Trout With: Moderated by: TO USE YOUR COMPUTER'S AUDIO: When the webinar begins, you will be connected to audio using your computer's microphone and speakers (VoIP). A headset is recommended. Webinar will begin: 11:00 am, PDT TO USE YOUR TELEPHONE: If you prefer to use your phone, you must select "Use Telephone" after joining the webinar and call in using the numbers below. United States: +1 (415) 930-5321 Access Code: 290-065-073 Audio PIN: Shown after joining the webinar --OR--
  2. 2. You’re in good company. Join the thousands of top companies using Dice. Visit dice.com/products Everything you need to find and engage top tech talent
  3. 3. eBook: The Definitive Guide to Engaging Top Tech Candidates Get the guide: dice.com/engage
  4. 4. 4 Click on the Questions panel to interact with the presenters www.recruitingbrief.com/webinar-series/technical-recruiting www.humanresourcestoday.com/webinar-series/technical-recruiting
  5. 5. About Susanna Frazier Susanna Frazier is an innovative Talent Acquisition and Management Leader that’s “Fluent in Business, Talent, & Technology.” Susanna has an IT Staffing Recruitment foundation and focused experience in cutting-edge industries like digital media, entertainment, & technology. She’s carved out a niche for building corporate sourcing functions from the ground up − and is currently doing so as the Head of Strategic Sourcing at Universal Music Group. Susanna’s also an HR Tech Advisor at SeekOut and Uncommon, an International Speaker, the Founder of Sourcers Who Code… & the first ever two-time SourceCon Hackathon Champion! You can find and connect with Susanna at @ohsusannamarie! About Shelley Trout Shelley went to UC Berkeley and majored in Anthropology & Archaeology. After working at the Center of Digital Archaeology, she became fascinated with digital representations of personality and culture, and now leads Webinar Production at Aggregage, providing some of the most interesting thought-leaders across a wide variety of industries with a space to celebrate the diversity, depth, and experience of their professional cultures, personalities, and passions.
  6. 6. 6 Overview • 5 min – Introduction • 5 min – What is AI? • 5 min – What is AI in Recruitment? • 5 min – How to Increase Candidate Response Rates • 10 min – How to Strategically Target Relevant Talent • 5 min – How to Better Understand Talent • 10 min – How to Optimally Engage Talent • 15 min – Q&A Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  7. 7. 7 What is AI? Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  8. 8. 8 Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation Artificial Intelligence (AI) a machine’s ability to have human-like intelligence
  9. 9. 9 Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation Artificial Intelligence (AI) Machine Learning (ML) a type of AI that provides a machine with the ability to learn from inference
  10. 10. 10 Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation Artificial Intelligence (AI) Machine Learning (ML) Deep Learning a subset of ML that provides a machine with the ability to learn from unstructured data
  11. 11. 11 Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation Artificial Intelligence (AI) Machine Learning (ML) Natural Language Processing (NLP) provides a machine with the ability to analyze, understand, & generate language Deep Learning
  12. 12. 12 What is AI? • Artificial Intelligence (AI): a machine’s ability to have human-like intelligence • Machine Learning (ML): a type of AI that provides a machine with the ability to learn from inference • Deep Learning: a subset of ML that provides a machine has the ability to learn from unstructured data • Natural Language Processing (NLP): provides a machine with the ability to analyze, understand, and generate language Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  13. 13. 13 What is AI? Artificial Intelligence = AUGMENTED INTELLGIENCE Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  14. 14. 14 What is AI in Recruitment? Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  15. 15. 15 What is AI in Recruitment? “AI is designed to streamline or automate some part of the recruiting workflow, especially repetitive, high-volume tasks.” − Ideal.com, AI for Recruiting: A Simple Guide for HR Professionals “To be true Artificial Intelligence, the technology must first learn from known inputs, then derive additional layers of abstraction to reach a prediction that refines itself as the machine learns.” − Talent Tech Labs, Application of Artificial Intelligence in the Talent Acquisition Ecosystem Report Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  16. 16. 16 Questions, Y’all! • Which AI-powered technologies do you use? • When / Why do you use them? Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  17. 17. 17 Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation − LinkedIn Talent Solutions, Global Recruiting Trends 2018 Report
  18. 18. 18 Examples of AI for Recruiting Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation − Smashfly, Man + Machine: The Fundamentals of AI for Recruiting Webinar
  19. 19. 19 Question, Y’all! • What strategies have you used to power a high candidate response rate? Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  20. 20. 20 How to Increase Candidate Response Rates • Strategically target relevant talent • Position matching, Automated sourcing • Better understand talent • Predictive signals, Social intelligence • Optimally engage talent • Hyper-personalization, Automated drip campaigns Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  21. 21. 21 How to Strategically Target Relevant Talent Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  22. 22. 22 “75% to 88% of the resumes received for a role are unqualified.” “Screening resumes takes 23 hours of a recruiter’s time for a single hire.” − Ideal.com, AI for Recruiting: A Simple Guide for HR Professionals “Talent acquisition professionals spend nearly 1/3rd of their work week (~13 hours) sourcing candidates for a single role.” − Entelo, 2018 Recruiting Trends Report Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  23. 23. 23 How to Strategically Target Relevant Talent Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation • Analyze team composition • Create Boolean search string • Search internal platforms • Search external platforms • Create search alerts
  24. 24. 24 Position Matching Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation Talent rediscovery technology automatically screens candidates who applied for a previous role at your company and then matches them to a current open requisition using your ATS resume database. Position magnet technology pulls the most appropriate talent profiles (outside your ATS) based on the role you want to fill.
  25. 25. 25 Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  26. 26. 26 Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  27. 27. 27 Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  28. 28. 28 Automated Sourcing Automated sourcing technologies continuously source for new talent matches based on inputs like job descriptions and saved searches. Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  29. 29. 29 Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  30. 30. 30 Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  31. 31. 31 How to Better Understand Talent Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  32. 32. 32 How to Better Understand Talent • Research job title & target companies • Create company alerts • Research tech terminology • Find associated social profiles Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  33. 33. 33 Predictive Signals Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation “Predictive signals are able to identify talent that’s 2x more likely to respond to a recruiter as well as 63% more likely to change jobs within the next 3 months.” − Engage Talent, A Guide to AI-Powered Recruiting Predictive analytics technology uses behavior and industry trends like employment history, time at current job, online activity, and company/industry news, to signal if talent is likely to switch jobs.
  34. 34. 34 Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  35. 35. 35 Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  36. 36. 36 Social Intelligence Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation Social intelligence technology gathers data from social media platforms to better understand the users behind social conversations. We’re able to analyze demographics, psychometrics, preferences, behavior, and content affinity to gather insights about the personality, mood, needs, and values of talent.
  37. 37. 37 Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  38. 38. 38 Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  39. 39. 39 How to Optimally Engage Talent Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  40. 40. 40 How NOT to Optimally Engage Talent Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  41. 41. 41 How NOT to Optimally Engage Talent Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  42. 42. 42 How NOT to Optimally Engage Talent Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  43. 43. 43 How to Optimally Engage Talent • Identify talent’s areas of interest & EVP • Craft personalized subject line & mobile-friendly content • Include call to action & easy scheduling link • Find associated contact information • Send message(s) at optimal times Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  44. 44. 44 How to Optimally Engage Talent Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  45. 45. 45 How to Optimally Engage Talent Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation − Entelo, 2018 Recruiting Trends Report
  46. 46. 46 How to Optimally Engage Talent Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation − Sumo, The Best Time to Send Emails: Your Data-Driven
  47. 47. 47 Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  48. 48. 48 Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation
  49. 49. 49 Q&A Shelley Trout With: With: Head of Strategic Sourcing, Universal Music Group LinkedIn page: linkedin.com/in/ohsusannamarie Twitter ID: @ohsusannamarie Website: ohsusannamarie.com www.recruitingbrief.com/webinar-series/technical-recruiting www.humanresourcestoday.com/webinar-series/technical-recruiting Susanna Frazier Editor, Human Resources Today & Recruiting Brief LinkedIn page: linkedin.com/in/shelleytrout Twitter ID: @hrposts/ @recruitingbrief Website: aggregage.com

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