3. IMAGINe...
Using Google+ to Generate Massive Online Exposure
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Learn how to properly optimize your profile
How to compel your fans and followers to take action
Gain new connections by expanding your reach
Establish you as the go-to professional within your market
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4. THE POWER OF
GOOGLE+
540 Million
Active Users
Google+ is
Google
Local Search
Social Signals
THE
TIME
IS
NOW
6. STEPS TO A COMPLETE
PROFILEUSING ALL OF THE GOOGLE+ REAL ESTATE
Answer
client
questio
ns
Share
your
story
Don’t
forget
key
details
Share details
around the
process and
speak to specific
needs/concerns.
Tell them what
you do, why you
do it and why
they should
care.
Your profile should
include links, skills,
testimonials, success
stories, and any other
“WOW” details.
8. Topics?
Inspiration is
everywhere!
• Answers to FAQ
• Video explanations of the
process
• How-to’s from affinity partners
such as mortgage, appraiser
or title company
INCLUDE:
MAKE IT
EASY!KEEP A “SWIPE” FILE WITH IDEAS
13. Creating goOgle+ circles
HOW GOOGLE+ CIRCLES CONNECT YOU TO WHAT (AND WHO) IS IMPORTANT
Use Circles like
you would lists
on Twitter or
Facebook
Add people to
lists as you
follow them to
keep things tidy
Create
notification
circles to
update certain
followers
Post to “Public” to
allow anyone to
view and
comment on
your content
Share with a
select group of
people to target
your specific
message
18. The power of
google+
“The potential for businesses and professionals is
great - don’t ever forget that this is from Google
after all. Your activities on Google+ influence
search results. I’d rather be a search engine
trying to get social [than] a social site trying to get
search.” – Guy Kawasaki